Anything Goes Marketing

FEBRUARY 18, 2009

In one of my meetings these past few weeks I was thinking of an analogy where I could break down the lead management process into much simpler terms so everyone could understand their roles - this is where football comes in. In the lead management process, the defence represents anything that is preventing the offence from scoring touchdowns.

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Anything Goes Marketing

MARCH 7, 2007

RainToday which is typically a pretty good source for small B2B companies looking to market professional services almost blew it with their new research report called " What's Working in Lead Generation ". In the downloadable PDF, they provide 6 lead generation insights for 2007. Know Your Target Market.

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Anything Goes Marketing

NOVEMBER 15, 2009

jocebrown :Frightening number of B2B marketers self taugh with no budget for training according to Sirius.huge performance gap #EE09 lauraramos : #EE09: The Demand Center is a center of excellence for program creation but with advisory, technical, and execution around buyer's journey. Marketing automation experience will be key.

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