Remove Demand Generation Remove Lead Management Remove Lead Qualification Remove Marketo
article thumbnail

Key Findings from the 2021 ANNUITAS Enterprise Marketing Automation Platform Analysis

ANNUITAS

Marketing Automation Platforms (MAPs) are perhaps the most misunderstood component of the Demand Technology Stack. Too often MAPs are associated with tactical email nurturing and simple lead qualification — tactical use cases that dominate immature platform deployments. Operations and Reporting. Salesforce Integration.

article thumbnail

What’s up with B2B Marketing in Argentina

Biznology

Sellers—even smaller brands—are using marketing automation like InfusionSoft, Marketo and a local provider called Doppler emBlue to conduct event-triggered campaigns. Third, a larger role for marketing, as active members of inside sales and lead qualification teams. Most are still doing the same old push email and events.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Ending the Great Divide

ANNUITAS

By helping to establish and to support the dialogue between teams and enabling technologies like marketing automation to support the entire Demand Generation Strategy that drives revenue for the organization, not just a marketing program. Technology is part of that. It’s time to end the great divide.

article thumbnail

Demand Generation Best Practices: Thought Leadership with The LeadSloth

Adobe Experience Cloud Blog

LeadSloth on Demand Generation: Smart Tools for Lazy Marketers. Tell us a little bit about how you got into demand generation , and what you like most about it. What I like most about Demand Generation is that it makes the customer's buying process so much more efficient.

article thumbnail

The Top 14 B2B Blogs You Should Be Following

TrustRadius Marketing

For example, one of the most recent posts explores how Adobe’s purchase of Marketo will affect the industry. B2B Lead Blog. B2B Lead Blog is all about- you guessed it- leads. Lead generation, lead management, lead nurturing, lead qualification, and all-thing leads can be found in this one blog.

article thumbnail

LeanData Announces Series A Funding Led By Shasta Ventures and Felicis Ventures

LeanData

a startup focused on lead management software announced today that it has secured $5.1 LeanData’s solutions simplify lead management by matching leads against existing pipeline and accounts. His former management positions include TIBCO, Lithium Technologies, and Kyocera. million in Series A funding.

article thumbnail

LeanData Announces Series A Funding Led By Shasta Ventures and Felicis Ventures

LeanData

a startup focused on lead management software announced today that it has secured $5.1 LeanData’s solutions simplify lead management by matching leads against existing pipeline and accounts. His former management positions include TIBCO, Lithium Technologies, and Kyocera. million in Series A funding.