Martech

MAY 29, 2024

For more than a decade of my career, I held various demand generation titles at multiple companies, and the function has evolved greatly in that time. Placing forms in front of all content, prioritizing lead gen over content consumption. Content being warped and watered down to make it mass appeal in lead gen campaigns.

Lead Ranking 73

Lead Ranking Demand Marketing Qualified Leads Lead Gen 73

Inbox Insight

MARCH 13, 2024

Effective lead prioritization is essential. With limited resources and increasing competition, it’s crucial companies focus their efforts on quality leads that are most likely to convert into high value customers. For many businesses this has led to growing frustrations and wasted marketing and sales efforts.

Lead Ranking 52

Lead Ranking Lead Scoring Ideal Customer Profiles Demand Generation 52

Metadata

JUNE 1, 2021

So we’re teaming up with some of the best B2B marketers we know. These universal truths have led to the rise of content marketing for B2B companies. But here’s an unfortunate paradox: Marketers pour resources into producing content for buyers, but buyers see most content as a commodity. But, what about the LEADS??!!

Marketing Analytics Tools 105

Marketing Analytics Tools Lead Scoring Lead Ranking Content 105

MKT1

AUGUST 7, 2023

If you fix your demo request flow—aka the stages of the funnel between lead and closed won—you’ll drive more revenue. Who : This workshop is for marketers, web developers and designers, founders, & other leaders at early & growth stage B2B startups or agencies. It’s that easy. reach out to them.

Buy 52

Buy Demand Generation Agencies Top of Funnel Product 52

Metadata

JANUARY 8, 2024

That’s what Peter Drucker, the father of modern management, said before the turn of the century. Liam Barnes , Head of Demand Generation at Bionic, whipped out the 2023 version of this adage during his DEMAND session : “If you don’t measure them your campaigns, you’re screwed.” We couldn’t agree more.

Cost per Lead 52

Cost per Lead Demand Ideal Customer Profiles Marketing Analytics Tools 52

Metadata

DECEMBER 8, 2021

So you’re up to speed on the difference between ABM and demand gen tactics , you’ve launched a couple of campaigns , and leads are starting to trickle in. The calculations tend to be generous, giving marketers way too much credit for the impact their marketing programs generate. Keep it simple.

Account Based Marketing 98

Account Based Marketing ABM Ideal Customer Profiles Sales Management 98