PureB2B

MARCH 31, 2022

Demand generation marketing is a strategy in both passive and outbound marketing that refers to a comprehensive program of initiatives and touchpoints designed to generate awareness of your products or services as a solution to customer pain points. How Intent Data is Changing.

Intent Data 62

Intent Data Demand Generation Agencies Demand Generation Intent 62

Inbox Insight

APRIL 19, 2021

Our aim is to gauge the current state-of-play and identify new opportunities to evolve and improve B2B marketing tactics. Read on to discover how you can advance your targeting tactics through these research-based best practices…. As with 54%, this can impact on the reach and scale of your target account list (TAL).

Ideal Customer Profiles 98

Ideal Customer Profiles Demand Generation Account Based Marketing ABM 98

Content4Demand

NOVEMBER 5, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. The nuance is that there’s a lot of granularity within topics.

Intent Data 92

Intent Data Intent Top of Funnel Intent Signal 92

Aberdeen

JANUARY 16, 2019

And that’s a maxim he applies to personalization throughout marketing and the sales funnel. To personalize the CX, Cabane revamped his sales funnel, starting with third-party APIs that pre-filled homepage sign-up forms for new users. He used that same rich data for streamlining and personalizing activation emails.

Intent Data 40

Intent Data Intent Lead Ranking Personalization 40

Aberdeen

JANUARY 16, 2019

And with intent data, you can hyper-personalize the customer experience to unprecedented levels. In a presentation for B2B SaaS marketers , Guillaume Cabane, VP of Growth at Drift, said a data dearth is largely responsible for the poor levels of personalization throughout many customer journeys.

Intent Data 40

Intent Data Intent Lead Ranking Personalization 40

PureB2B

FEBRUARY 23, 2022

Should the forecast show a less-than-favorable outcome, teams can easily pivot to a more optimal strategy, saving them huge amounts of time, money, and stress in the process. PureABM is our go-to solution for managed display advertising, making it a quintessential resource for B2B marketers looking to drive success with digital ABM campaigns.

Account Based Marketing 62

Account Based Marketing ABM ROI Ideal Customer Profiles 62

PureB2B

FEBRUARY 23, 2022

Should the forecast show a less-than-favorable outcome, teams can easily pivot to a more optimal strategy, saving them huge amounts of time, money, and stress in the process. PureABM is our go-to solution for managed display advertising, making it a quintessential resource for B2B marketers looking to drive success with digital ABM campaigns.

Account Based Marketing 62

Account Based Marketing ABM ROI Ideal Customer Profiles 62