How PGi Achieves Marketing-Sales Alignment, Consistently Grows Pipeline and Takes the Guesswork out of ABM with 6sense
6sense
MAY 10, 2017
There are so many new tools and solutions to geek out about that it’s not surprising Marketing has become one of the largest stakeholders for IT investments in the enterprise. So when PGi decided to shift our strategy from traditional demand generation to an Account-Based-Marketing (ABM) approach, we were excited to go shopping for new tech.
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