Forrester, In-market Prospects and Outreach

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Forrester

In-market Prospects

Outreach

Light Up Your Revenue by Decoding the Dark Funnel

6sense

NOVEMBER 2, 2021

That’s not a good look, especially when their ABM strategies include connecting with in-market prospects at the right place, at the right time, in their respective journeys. Why it’s important, including examples of how it affects outreach and deal health. Where it resides — both in terms of internal and external data sources.

Top of Funnel

Top of Funnel Intent Signal Intent Data Buyer Personas

How PGi Achieves Marketing-Sales Alignment, Consistently Grows Pipeline and Takes the Guesswork out of ABM with 6sense

6sense

MAY 10, 2017

So when PGi decided to shift our strategy from traditional demand generation to an Account-Based-Marketing (ABM) approach, we were excited to go shopping for new tech. Data-driven decision-making has allowed us to optimize our marketing and sales efforts to increase the speed with which we identify, win and rebook business.

Account Based Marketing

Account Based Marketing ABM Demand Generation Top of Funnel

B2B Marketing Zone

Light Up Your Revenue by Decoding the Dark Funnel

How PGi Achieves Marketing-Sales Alignment, Consistently Grows Pipeline and Takes the Guesswork out of ABM with 6sense

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