Demand Generation Eloqua Microsite Software 
Customer Experience Matrix
NOVEMBER 18, 2009
One of the audience members at the B2B Marketing University in Boston asked about demand generation systems for small businesses, and how to distinguish among the vendors in general. My brief answer was that the biggest difference was less functionality than the target markets the different vendors pursue.
Webbiquity
FEBRUARY 14, 2010
Those are the types of questions marketing automation / demand generation software vendors seek to address with their offerings. “Demand generation&# is a better term, though still not precise. The “science&# of marketing automation / demand generation is well-established and readily available.
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Webbiquity
FEBRUARY 13, 2010
Marketing automation systems—from vendors like Eloqua , Marketo , Genoo , Manticore and others—are great tools for moving prospective buyers along the path from interest to desire to action. But they’re just that: tools. The book is a bit repetitive in places, but it’s repetition with a purpose; this is important stuff!
Customer Experience Matrix
JANUARY 31, 2010
Placing them all in the same product adds cost and complexity, which are not a software developer’s friends. For more on vendor classifications, see my list of demand generation vendors from last November.) Eloqua and Market2Lead are based on sales automation data, but can incorporate external tables.
Customer Experience Matrix
DECEMBER 8, 2011
. - Facebook forms: use forms within Facebook pages and apps to gather customer permissions - social sign-in: use social media sign-in services to replace marketing automation forms - personalized Facebook ads : display different ad versions on a Facebook page based on the user’s profile, including both Facebook and non-Facebook data Marketo - sharing: (..)
WebMarketCentral
SEPTEMBER 29, 2009
Those are the types of questions marketing automation / demand generation software vendors seek to address with their offerings. Demand generation" is a better term, though still not precise. The "science" of marketing automation / demand generation is well-established and readily available.
Webbiquity
FEBRUARY 14, 2010
Marketing automation / demand generation software enables marketers to build microsites and use content marketing to capture leads and nurture them through the buying process. downloading a file, clicking a link in an email) to provide relevant content; No limit on the size or number of visits permitted to microsites.
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