Demand Generation Eloqua Manticore Segmentation 
Webbiquity
FEBRUARY 14, 2010
Marketing automation / demand generation software provider Manticore today announced the release of Manticore Technology VII, which includes a fully customizable user interface, email and landing page folders, an email delivery wizard, and drag-and-drop list building functionality.
Customer Experience Matrix
JULY 11, 2011
The eight companies account for more than 90% of the total installations, so the exclusions are statistically insignificant.** One obvious question is whether different segments of the industry are growing at different rates. The new report sheds light on this as well. Is the marketing automation bubble about to burst? Not necessarily.
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WebMarketCentral
NOVEMBER 17, 2009
Marketing automation / demand generation software provider Manticore today announced the release of Manticore Technology VII, which includes a fully customizable user interface, email and landing page folders, an email delivery wizard, and drag-and-drop list building functionality.
WebMarketCentral
MARCH 3, 2009
Promising deeper support for a "conversational model of marketing," the new release provides 75 user interface enhancements as well as new features including: More fine-grained control over segmentation, targeting, and triggering; "Progressive profiling" on forms (i.e. tags: marketing automation software, Marketo Lead Management 3.0,
Customer Experience Matrix
MARCH 2, 2009
To start back at the beginning, the objective has been to find a practical, objective way to evaluate the usability of different demand generation systems. A simple campaign would do this for a single product, offer, customer segment and region, while a complex campaign could involve several of each.
Customer Experience Matrix
MARCH 4, 2009
This post will complete the demand generation vendor usability scores by looking at items that contribute to usability for complex marketing programs. Marketo gets a half point because it can direct leads to lists, which in turn feed campaigns, but not to campaigns directly. Explicitly direct leads from one campaign to another.
Online Marketing Institute
JULY 31, 2009
B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.)
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