Crimson Marketing

JANUARY 21, 2015

Research on corporate marketing initiatives of 50,000 of the World’s leading brands conducted by Jim Stengel, former Proctor & Gamble CMO, led to identification of the one common attribute which consistently predicted profitability: Brand Purpose— the “why” behind the brand’s existence. Demand Generation Podcasts'

Digital Asset Management 100

Digital Asset Management Demand Generation Planning Content Marketing 100

Oktopost

FEBRUARY 1, 2024

When the time comes to pull the trigger and invest in a solution, those are the brands they will go for. 64% of CMOs feel that brand marketing should be given higher importance, but CFOs aren’t entirely on the same page: only 26% agree with further investments in this area. What is a brand marketing solution?

Digital Asset Management 62

Digital Asset Management Enterprise Management Marketing Management Brand Identity 62

PureB2B

JANUARY 22, 2022

B2B marketers use content marketing as one of the primary demand creation techniques. According to a recent eMarketer study, marketers create content mainly to increase sales, among other key marketing goals. Account-based marketing (ABM) is what helps B2B companies solve this problem.

Demand Generation 48

Demand Generation Account Based Marketing Demand Generation Agencies ABM 48

PureB2B

JANUARY 22, 2022

B2B marketers use content marketing as one of the primary demand creation techniques. According to a recent eMarketer study, marketers create content mainly to increase sales, among other key marketing goals. Account-based marketing (ABM) is what helps B2B companies solve this problem.

Demand Generation 48

Demand Generation Account Based Marketing Demand Generation Agencies ABM 48

Single Grain

APRIL 29, 2021

Now this digital asset is trending on Rarible (an NFT marketplace) for more than $2,000 : Pizza Hut launched the world’s first non-fungible pizza, which was sold on Rarible for $8,824 , and the company said that they would be launching more pizza “slices” (i.e. digital images of pizza slices) every week: .

Demand Generation Agencies 113

Demand Generation Agencies Paid Search Agency Advertising Agencies Marketing Agencies 1 113

Customer Experience Matrix

MAY 20, 2009

Summary: basic demand generation features are close to a commodity. Vendors who replace conventional decision rules with automated statistical methods may gain a key competitive advantage because the automated methods produce substantially and measurably better results. This brings us back to features.

Digital Asset Management 120

Digital Asset Management Work Management Marketing Management Rules 120

Customer Experience Matrix

FEBRUARY 23, 2011

Yesterday's acquisition of AssetLink by SAS has prompted me to finally write about MarketingPilot , a vendor I've been following since its launch nearly ten years ago. With AssetLink (60 employees) now owned by SAS, MarketingPilot also may be the largest remaining independent MRM vendor.

Resource Management 120

Resource Management Digital Asset Management Enterprise Management Marketing Management 120

ClickZ

JULY 31, 2019

Percolate’s content marketing platform is used by enterprise companies including Microsoft, Bosch, United Airlines, and BP. Percolate’s technology falls somewhere between a “content marketing platform” and a “marketing resource management tool.” What makes Percolate unique and what is next for the company?

Enterprise Management 91

Enterprise Management Resource Management Digital Asset Management Work Management 91

Customer Experience Matrix

JANUARY 31, 2014

Last week’s post looked at newer marketing automation systems that focused on small businesses. The general notion is that small businesses are finding existing marketing automation products too hard to use and would be happy with something simpler, especially if it costs less.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Marketing Management Marketing Automation 120

Zoominfo

AUGUST 12, 2021

And without accurate targeting, it can be wasted on an audience that isn’t interested. Here’s why your audience data might be falling short: It’s inaccurate It’s outdated It’s too heavily modeled “No marketer wants to spend a single penny trying to reach somebody that’s never going to buy their product.

Zoominfo 130

Zoominfo Advertising Agencies Advertisements Advertising 130

Zoominfo

AUGUST 12, 2021

And without accurate targeting, it can be wasted on an audience that isn’t interested. No marketer wants to spend a single penny trying to reach somebody that’s never going to buy their product. “No No marketer wants to spend a single penny trying to reach somebody that’s never going to buy their product.

Zoominfo 130

Zoominfo Advertising Agencies Advertisements Advertising 130

Content Marketing Institute

NOVEMBER 1, 2018

Want to be a better content marketer? Consider this: CMI’s 2019 B2B research found that 67% of the most successful content marketers rated their organization’s content tech proficiency as expert or advanced. Only 5% of the least successful content marketers rate their organizations as expert or advanced in content tech proficiency.

Marketing Automation Services 111

Marketing Automation Services Marketing Analytics Tools Resource Management Digital Asset Management 111

Mereo

OCTOBER 5, 2022

At the same time, their opportunities to discover more solution options for consideration is expanding with the rapid emergence of new technologies, products and services, and suppliers. Adstream, a leading digital asset management (DAM) software and service leader, was struggling to close deals.

Digital Asset Management 36

Digital Asset Management Demand Generation Agencies Gartner B2B Sales 36

Content Standard

MAY 27, 2019

With an undoubtedly scrappy beginning, content is now a serious player in a variety of brand communications, ranging from demand generation to PR, and on to sales enablement. Where your content travels after that point determines whether your full target audience actually sees and engages with it.

Social Media 110

Social Media Digital Asset Management Enterprise Management Social Marketing 110

TrustRadius Marketing

NOVEMBER 2, 2022

2022 BEST SOFTWARE LIST FOR SMALL BUSINESSES. Recognizing the best software products based on their customer satisfaction, performance via reviews, and small business market fit. Best Software List for enterprise buSINESS Best Software List for mid-sized buSINESS. LEARN MORE. Webexpenses.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52

Single Grain

JUNE 9, 2022

So if you want to promote your NFT collection to the right audience to get the best value for your digital assets, it's a good idea to hire an NFT influencer agency. However, selecting an NFT influencer marketing firm can be challenging, especially when so many digital marketing agencies claim to be the best in the market.

Demand Generation Agencies 52

Demand Generation Agencies Advertising Agencies Paid Search Agency Ad Agencies 52

Vidyard

JUNE 4, 2014

Let’s be honest, bringing together a modern marketing team is kind of like banding together superheroes that will inevitably save the world from mass destruction and peril (I’m not even exaggerating – marketing is serious business). In fact, it’s actually a lot like Marvel’s X-men.

Digital Asset Management 51

Digital Asset Management Top of Funnel Advertising Agencies Work Management 51

Contently

MARCH 9, 2017

Nowadays, Document Analytics is used across departments—from sales to accounts to marketing—to perform a variety of functions. Let’s face it, a lot of companies have trouble keeping track of all their digital assets. And over time, some of those assets need to be updated. Lead generation.

Analytics 141

Analytics Digital Asset Management Lead Ranking Pricing 141

TrustRadius Marketing

NOVEMBER 2, 2022

2022 BEST SOFTWARE LIST. Recognizing the best software products based on their customer satisfaction, performance via reviews, and market size fit. Best Software List for enterprise business Best Software List for mid-sized business. Overall Best Software Product Winners. LEARN MORE.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98

Single Grain

NOVEMBER 28, 2023

If your business intends to remain competitive in the crowded online space, you have to adapt your strategies to the latest innovative digital marketing trends — before they become mainstream. Let’s dive in and explore the forces shaping the future of digital marketing. Herein lies the opportunity.

Paid Content 126

Paid Content Marketing AI Trends Paid Search Agency 126