Customer Experience Matrix
JUNE 30, 2010
Other vendors have similar price points for the small business market (see my list of demand generation vendors ) although I suspect their internal costs are higher. Salesforce.com easily dominates despite the presence of surprisingly capable free products like ZohoCRM and FreeCRM. rather than marketing automation.
Customer Experience Matrix
OCTOBER 19, 2010
Alsa Marketing , a Montreal-based firm that launched its product in June, has one significant differentiator: it supports multiple languages (French, Spanish and English) in its user interface and in lead profiles. Tags: marketing automation multi-language marketing lead management demand generation.
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Customer Experience Matrix
JANUARY 5, 2010
Summary: Social media and access for sales people were the two big trends among demand generation vendors last year. This contrasts with traditional demand generation pricing on database size and/or activity volume, but is the way sales automation systems like Salesforce.com are usually sold. So much for 2009.
Customer Experience Matrix
FEBRUARY 13, 2014
Mintigo’s conclusion across 186,500 B2B companies was that just three percent were using the most common marketing automation systems: Oracle Eloqua , Marketo, HubSpot, and Salesforce.com Pardot. But there are still significant differentiators. Here’s a list of some of the approaches and a sample of vendors who have taken them.
Customer Experience Matrix
FEBRUARY 9, 2012
NurtureHQ hopes to differentiate itself as “dead easy marketing automation”, which it arguably is. But is it so much easier than the other products I just listed? Still, I’m not entirely ready to give up on technology as a major differentiator. Definitely take a look if you’re in that market for that sort of product.
Vidyard
SEPTEMBER 22, 2014
Honeywell, (NYSE:HON), Fiberlink (an IBM company), Intralinks and SevOne have recently turned to Vidyard to maximize their ROI on video and become more strategic with their demand generation and content marketing programs. It was acquired by IBM in November 2013.
Vidyard
SEPTEMBER 22, 2014
Honeywell, (NYSE:HON), Fiberlink (an IBM company), Intralinks and SevOne have recently turned to Vidyard to maximize their ROI on video and become more strategic with their demand generation and content marketing programs. It was acquired by IBM in November 2013.
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