Adobe Experience Cloud Blog
MARCH 19, 2020
Direct mail can be programmed to run alongside your emails, targeted ads, content, and other digital channels; it can also be triggered based on data like engagement, lifecycle stage, predictive data, or intent. Keep reading for tactical integrated campaign ideas that generate seamless online-to-offline experiences. .
DealSignal
APRIL 10, 2024
The essence of B2B intent data is to proactively identify potential buyers searching online for similar products and services that your company is selling. Intent data allows you to identify and target these specific folks, almost in real time. B2B intent data is a collected set of those signals.
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KoMarketing Associates
SEPTEMBER 12, 2016
This week, we’re happy to welcome a guest post from Socedo’s Teena Thach, social media and marketing specialist. You already know that social media platforms like Twitter have the potential to build your client base – and your bottom line. You’re looking for social media users who are active.
Marketing Insider Group
SEPTEMBER 2, 2020
Retargeting may also deliver a higher marketing ROI than other digital channels as it focuses your marketing spend on people that have demonstrated interest. There are two types of retargeting: pixel-based and list-based. List-based retargeting works only when you have someone’s contact information in your database.
Terminus
APRIL 26, 2022
We’ll show you how to use a breezy direct mail piece to connect with your key accounts, how to get your targeted digital ads in front of your audience even if they’ve never submitted a form, how to prevent the customer churn that keeps us up at night, and how to leverage field marketing to target new and renewed accounts based on location.
Anteriad
JANUARY 3, 2023
The cynic among us may be tempted to ask, “Is intent data a marketing fad?” What makes intent data different? Marketers are always looking for ways to make data more scalable and actionable to better target prospects at various stages of the buyer’s journey. In a nutshell, that’s exactly what intent data delivers.
Rev
JANUARY 18, 2023
Whether you’re working at a startup or a large enterprise, demand generation marketing is too good for business to ignore. If you apply what you’re about to learn in this guide, you can start to harness the power of demand generation (demand gen) to increase your sales pipeline with quality leads.
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