Content4Demand

JANUARY 3, 2019

Marketers from digital marketing, demand generation, content marketing, and more will gather for tactical workshops, actionable learning and conversation on how they’re creating—and owning—the content experience. Immerse yourself in Marketing, Service, Sales or Commerce tracks. B2B Online. Dates: April 29-May 1.

B2B Marketing 77

B2B Marketing B2B Peer-to-peer Demand Generation Agencies 77

ClearVoice

NOVEMBER 2, 2018

Choose from agenda tracks based on your expertise — strategic SEO, content marketing intelligence, and digital marketing leaders from 40-plus speakers (tons of brand marketing executives from companies like Microsoft, GoDaddy, Aetna and Sealed Air) who reveal the secret to more conversions and engagement through digital marketing, SEO and content.

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

Martech

JULY 14, 2022

This trend shows that buyers are determined to do their due diligence before making purchase decisions, raising the importance of the personalized, targeted experiences enabled by ABM technologies. Consolidation of ABM and demand gen. Another notable development among ABM vendors is the move to consolidate ABM with demand generation.

Account Based Marketing 118

Account Based Marketing Enterprise Management Work Management Marketing Management 118

Adobe Experience Cloud Blog

JANUARY 6, 2017

This year, one at the very top of my list is to more actively consume industry news and trends and apply them to my own marketing. At Marketo, we finished the year by running a social countdown, called #marketocountdown , that highlighted some of the top influencers to follow so you can stay up to date on trends, tips, and best practices.

B2B Thought Leadership 0

B2B Thought Leadership Social Media Thought Leadership Storytelling 0

Content Marketing Institute

JANUARY 12, 2018

I worked with two nonprofits that target consumers, so I put them into the B2C group.). 56% (17 of the 30, mostly B2B) said their company had no current integrated digital marketing strategy where they could roll up a broader view of all the PR, paid media campaigns , social media efforts, lead nurturing , or content-focused platforms.

Marketing Strategy 111

Marketing Strategy Marketing & Strategy Enterprise Management Planning 111

Adobe Experience Cloud Blog

NOVEMBER 11, 2015

For years, companies have realized the importance of adopting an account-centric approach , concentrating their efforts on attracting target accounts that have particularly high strategic or financial value. For one, the playing field is now largely digital. A Quick ABM Refresher: Targeting Accounts That Matter Most.

Account Based Marketing 48

Account Based Marketing ABM B2B Thought Leadership Digital Marketing Funnels 48

LeanData

MARCH 30, 2022

Digital transformation is sweeping across every industry, offering countless tools and applications that enable every department of the organization to operate with the click of a button. As prospective customers engage with content, leads can be generated through the platform and pushed into Salesforce for a seller to pick up.

Marketing Analytics Tools 98

Marketing Analytics Tools Marketing Automation Services Marketing Qualified Leads Lead Ranking 98