Demand Generation Agencies Price Salesforce.com Statistics 
Customer Experience Matrix
JUNE 10, 2008
As I wrote last week , demand generation vendors have a hard time differentiating their systems from each other. Functionally, it covers all the demand generation bases: outbound email, landing pages, Web site monitoring, lead scoring, multi-step nurturing programs, prospect database, analytics, Salesforce.com integration.
Customer Experience Matrix
MARCH 18, 2009
I originally spoke with Treehouse Interactive in late January, but didn’t write about them because weren’t quite ready to talk about their Salesforce.com integration. Since that’s critical to many demand generation users, I didn’t want to give a false impression by leaving it out. So now the story can be told.
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Customer Experience Matrix
JULY 30, 2009
Yesterday’s post described one strategy to sell marketing automation to small businesses: provide a specific, turnkey service that requires virtually no skill or effort from the user. But I don’t think that can scale: companies require many different services and will not want to buy and run each one separately.
Customer Experience Matrix
MARCH 16, 2011
With mature features and a $1,000 per month starting price, the system is worth a look. eTrigue’s original product was originally developed in 2004/2005 by Silicon Valley marketing agency 3marketeers , which couldn’t find a system that met its own needs. It's priced at $500 per month for 10 users.
Customer Experience Matrix
JULY 21, 2009
The latest stop on my little tour of not-really-demand-generation systems is Jesubi. The flash show when you enter the company’s Web site could easily be mistaken for a demand generation product – it lists campaign workflow, list segmentation, email templates, Salesforce.com integration and dynamic reporting.
Customer Experience Matrix
NOVEMBER 29, 2010
Treehouse has been quietly but steadily growing its business (up 30% this year), improving its product, and attracting more demanding clients. The HTTP Send avoids API calls or Web Services, although Treehouse offers data exchange through Web Services as well. It has since added a connector for Oracle CRM On Demand.
Customer Experience Matrix
AUGUST 21, 2009
Aprimo is in the early stages of launching Aprimo Marketing Studio , a new Software-as-a-Service marketing automation suite that is separate from the existing Aprimo product.* Of course, I’m generalizing about sets of vendors so there will be individual exceptions. The demand generation vendors have been much more dynamic.
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