Customer Experience Matrix

JANUARY 7, 2010

Summary: the demand generation market will continue to grow in 2010, and it may attract some new, big competitors from outside the industry. But the real excitement will be features that expand the scope of demand generation products to support inbound marketing, better measurement, and more efficient content creation.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Work Management 120

Webbiquity

JULY 12, 2016

Smaller firms often start off using email service providers , then implement marketing automation platforms as their prospect database grows, their segmentation becomes more complex, and they develop more granular marketing and sales content. 2) HubSpot. HubSpot handles inbound holistically. Pricing: contact vendor.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 100

The Mx Group

AUGUST 1, 2018

Known for its creation of the Demand Waterfall ® framework, which provides marketers with clarity and simplicity for demand generation processes, SiriusDecisions also hosts national and local events that bring together some of the brightest leaders in the industry. Demand Gen Report. Salesforce.com. Sprout Social.

Resources 79

Resources B2B Marketing Marketing Automation Services Salesforce.com 79

Rev

NOVEMBER 20, 2018

No to mention consultants, agencies, and other suppliers. Resources include blogs, webinars, books, podcasts, videos, infographics, marketing events, and so on. There are many reasons most of the market won’t buy a B2B product or service. The other two companies in the top five are investing in big data.

Marketing AI 119

Marketing AI Paid Content Paid Search Agency Allocation 119

Rev

NOVEMBER 20, 2018

No to mention consultants, agencies, and other suppliers. Resources include blogs, webinars, books, podcasts, videos, infographics, marketing events, and so on. There are many reasons most of the market won’t buy a B2B product or service. The other two companies in the top five are investing in big data.

Marketing AI 68

Marketing AI Paid Content Paid Search Agency Allocation 68

Vidyard

DECEMBER 5, 2017

KITCHENER, Ontario – December 5, 2017 – Vidyard , the new generation video platform for business, is making it easier than ever for B2B marketers to attract, engage and convert more leads with online video content. Best of all, the Vidyard team made it fast and easy.”

Marketing Qualified Leads 62

Marketing Qualified Leads Video Marketing Sales Qualified Leads Lead Scoring 62

Vidyard

DECEMBER 5, 2017

KITCHENER, Ontario – December 5, 2017 – Vidyard , the new generation video platform for business, is making it easier than ever for B2B marketers to attract, engage and convert more leads with online video content. Webinar – 5 Creative New Ways to Use Video for Generating Leads: [link]. Blog Post: [link].

Marketing Qualified Leads 54

Marketing Qualified Leads Video Marketing Sales Qualified Leads Lead Scoring 54