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Mastering Top-of-Funnel Content: A Comprehensive Guide

ClearVoice

It sets the tone for everything that follows while providing a “safe zone” to interact with audiences without forcing products & services upon them. It’s the initial step and often the most critical in demand generation. It doesn’t push a product or service aggressively. That’s where TOFU content shines.

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Inbound Marketing & Marketing Automation

LeadSloth

I’ve personally often used Google AdWords to drive traffic to websites: it’s instantanious and you can fine-tune campaigns to target a specific audience. SEO has not exactly been a science: you have to optimize your site’s structure and content, and you ask other sites to link to you. But it can quickly get expensive.

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B2B SEO vs B2C SEO: The True Breakdown and Comparison

Directive Agency

We know that B2B references the practice of selling products or services to other businesses. B2B SaaS narrows that down into selling software-as-a-service for B2B companies. When searching for a product as a consumer, you are likely to search for terms related to a product or service you’re interested in purchasing.

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Our Unique Approach to Content Marketing in 2017

Directive Agency

If you don’t take the time to consider how your end-customer is truly engaging and interacting with your different posts, you’ll end up wasting a lot of time publishing content that impresses Google instead of your readers. Why is it that you are building your different blog posts around keywords ? Link Building Content.

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Case Study: How a Media Company Grew 400% and Used SEO to Get Acquired

Moz

Posted by Gaetano-DiNardi-NYC Disclaimer: I’m currently the Director of Demand Generation at Nextiva , and writing this case study post-mortem as the former VP of Marketing at Sales Hacker (Jan. Yo, can we get a link?” We never did large-scale outreach to build links. 2017 - Sept. It was that simple.

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Link Building for SaaS: 7 Actionable White-Hat Strategies

Directive Agency

Link building strategies have been around as long as Google has been around. However, like most things in SEO, they have undergone massive change and have been the subject of more than one Google algorithm update in an attempt to level the playing field and create the optimal user experience. White-Hat versus Black-Hat.

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7 Reasons to Use Content Marketing for the B2B Lead Generation

Valasys

Lead generation encompasses the marketing processes focused on stimulating & capturing the interests of ideal personas in a product or service; motivated by the purpose of developing sales pipelines. Relevancy is an important factor when it comes to ranking high on Search Engine Result Pages (SERPs).