NuSpark Consulting

DECEMBER 5, 2011

I thought I’d have fun with this post and attempt to explain key principles of lead generation and inbound marketing in an A-Z glossary format. All activity of the lead generation process needs to be measured via a robust analytics program. D- Demand Generation. Don’t take conversion strategy lightly. H- Headline.

Paid Content 100

Paid Content Lead Generation Lead Scoring Lead Ranking 100

Webbiquity

FEBRUARY 14, 2010

Those are the types of questions marketing automation / demand generation software vendors seek to address with their offerings. “Demand generation&# is a better term, though still not precise. Customers are those who’ve advanced from email service providers (ESPs).

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

The Point

JUNE 1, 2010

The Facebook game Farmville has (at last count) more than 30 million active daily users. Demand generation? Going forward, companies and agencies are asking a lot about HTML5. Could games be a potentially viable form of “content&# to weave into lead generation, database marketing, or lead nurturing campaigns?

Advertising Agencies 100

Advertising Agencies Demand Generation Agencies B2B Marketing B2B 100

Marketing Insider Group

NOVEMBER 4, 2010

Landing page segmentation means giving users simple choices that let them put themselves into a bucket. The search campaign directed respondents to a topic-specific microsite that resulted in only a.5% Objective : The objective of the new campaign was to target hospital purchasing decision makers so as to generate qualified leads.

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

NOVEMBER 4, 2010

Landing page segmentation means giving users simple choices that let them put themselves into a bucket. The search campaign directed respondents to a topic-specific microsite that resulted in only a.5% Objective : The objective of the new campaign was to target hospital purchasing decision makers so as to generate qualified leads.

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

SnapApp

JANUARY 24, 2017

Essentially, these are a series of strategies to align content and demand generation around a dialogue with the audience, which in turn, help bridge the gap between the marketing and sales departments to produce super marketing qualified leads (MQLs.). . One way they’re doing that is through content-enabled campaigns. .

Top of Funnel 48

Top of Funnel Lead Ranking Paid Search Agency Campaigns 48

SnapApp

JANUARY 24, 2017

Essentially, these are a series of strategies to align content and demand generation around a dialogue with the audience, which in turn, help bridge the gap between the marketing and sales departments to produce super marketing qualified leads (MQLs.). . One way they’re doing that is through content-enabled campaigns. .

Top of Funnel 48

Top of Funnel Lead Ranking Paid Search Agency Campaigns 48

Customer Experience Matrix

JUNE 18, 2008

Market2Lead offers the usual list of demand generation functions: outbound email, Web forms and landing pages, automated lead nurturing, integration with sales, and campaign return on investment analysis. Nearly all demand management systems have built-in email engines and Web servers for forms and microsites.

Market2Lead 120

Market2Lead Enterprise Management Demand Generation Agencies Demand Generation 120

WebMarketCentral

SEPTEMBER 29, 2009

Those are the types of questions marketing automation / demand generation software vendors seek to address with their offerings. Demand generation" is a better term, though still not precise. Customers are those who've advanced from email service providers (ESPs). They apply technology to a difficult process.

Marketing Automation Services 20

Marketing Automation Services Work Management Marketing Management Marketing Automation 20

The Point

MAY 30, 2012

If end users want your product, but their IT department makes the purchase decision, can you leverage that demand to drive IT sales leads? Therefore, IT’s interest in implementing a BYOD initiative can lag behind the interest of their constituent users.

Demand Generation Agencies 100

Demand Generation Agencies Work Management Demand Sales Leads 100

Customer Experience Matrix

JANUARY 31, 2014

It also provides the rest of the standard marketing automation functions, including landing pages and microsites, Web behavior tracking, lead scoring, and integration with Salesforce.com. Pricing is based on the number of contacts and messages sent; it starts at $500 per month for corporate users with up to 10,000 contacts.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Marketing Management Marketing Automation 120

Contently

JUNE 6, 2022

But knowing the difference between a landing page, a microsite, a pillar page, and a content hub can help you achieve your goals throughout the marketing funnel, which might include: driving top of funnel traffic. “Marketing is a diagnostic discipline,” says Brandon Jones, general manager at digital agency Salted Stone.

Microsite 148

Microsite Landing Pages Top of Funnel Demand Generation Agencies 148

Hubspot

DECEMBER 16, 2013

User experience -- How your prospects, users, and customers interact with a company in different channels and on different devices. Email, Social, Demand Generation, etc.) You''ll have field marketing over here, demand generation over there, customer marketing on a different planet, and so on.

Enterprise Management 28

Enterprise Management Work Management Marketing Budget Marketing Management 28