Directive Agency

FEBRUARY 22, 2019

Strategically, in conjunction with PPC advertising platforms, this information can be analyzed and used to create a personalized experience for existing customers, as well as new prospects. Databases can come from private internal resources, which may contain contact information on existing leads and customers. That’s all it takes!

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. Demand Stream™ includes a Web widget that shows sales and marketing the names of companies visiting the Web site in near real-time. Reverse IP look up appears to be the new thing here. Among other stuff.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Customer Experience Matrix

AUGUST 23, 2009

Probably the most common are products that make it easier to post comments or share links via Facebook , LinkedIn , Twitter and other public forums. Many demand generation vendors now offer something along those lines. The result has been a profusion of single-function products that provide one part of a comprehensive solution.

Marketing Automation Services 120

Marketing Automation Services Social Media Work Management Marketing Management 120

Marketing Insider Group

JUNE 19, 2012

When most people encounter an online registration form from a company they either don’t know or who they feel hasn’t earned the right to ask for their information, they either abandon the form or they provide incorrect information. Nor do they trust you enough to share their personal information. Maybe you do the same?

Lead Generation 100

Lead Generation Lead Scoring Lead Ranking Demand Generation Agencies 100

LeadSloth

JANUARY 12, 2010

1) We’re at a point where we have lot of data about marketing performance, but it’s a big challenge to turn it into actionable information (2) we’re actively tweeting, blogging and using LinkedIn, but how can that be effectively managed, and how can it be measured? (3) Steve Woods , CTO, Eloqua. Demand Generation?

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

LeanData

DECEMBER 28, 2015

They also are valuable in generating specific messaging toward the real people who fit those personas. Enrichment: Filling in missing information to give you a more complete picture of leads, contacts and accounts in your database. Cross-sell: When an existing customer buys additional products or services in different categories.

Account Based Marketing 71

Account Based Marketing Work Management Marketing Management Sales Qualified Leads 71

Vidyard

OCTOBER 27, 2019

Twitter Online Video Distribution: The Most Important Channels Website It’s an established fact that buyers go through nearly 70% of the buying process on their own before ever talking to sales. That makes it more important than ever to offer the information people want to see—such as guided product tours—on your website. Facebook 2.3

Distribution 65

Distribution Paid Content Video Marketing Best Practices 65

Vidyard

OCTOBER 27, 2019

That makes it more important than ever to offer the information people want to see—such as guided product tours—on your website. Your own site is a particularly good destination for evergreen content that will remain accurate, informative, and interesting over time (meaning less frequent updates and changes for you). Landing Pages 1.3

Distribution 68

Distribution Paid Content Video Marketing Best Practices 68

LeanData

DECEMBER 28, 2015

They also are valuable in generating specific messaging toward the real people who fit those personas. Enrichment: Filling in missing information to give you a more complete picture of leads, contacts and accounts in your database. Cross-sell: When an existing customer buys additional products or services in different categories.

Account Based Marketing 53

Account Based Marketing Work Management Marketing Management Sales Qualified Leads 53

LeanData

DECEMBER 28, 2015

They also are valuable in generating specific messaging toward the real people who fit those personas. Enrichment: Filling in missing information to give you a more complete picture of leads, contacts and accounts in your database. Cross-sell: When an existing customer buys additional products or services in different categories.

Account Based Marketing 40

Account Based Marketing Work Management Marketing Management Sales Qualified Leads 40

LeanData

DECEMBER 28, 2015

They also are valuable in generating specific messaging toward the real people who fit those personas. Enrichment: Filling in missing information to give you a more complete picture of leads, contacts and accounts in your database. Cross-sell: When an existing customer buys additional products or services in different categories.

Account Based Marketing 40

Account Based Marketing Work Management Marketing Management Sales Qualified Leads 40

Online Marketing Institute

JULY 31, 2009

2) Database services – powerhouses like Dun&Bradstreet, Harte-Hanks, Acxiom, Equifax, infoUSA, and Merkle dominate this category , but B2B marketers tend to think of them more as list generators than providers of a broad spectrum of strategic data management to direct mail execution.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40