Marketing Insider Group

JANUARY 24, 2013

. @ B2BLeadBlog – B2B Lead Roundtable – B2B Lead Roundtable (MECLABS) reaches 9,000+ daily LinkedIn Group and Blog on: markting, lead generation, management, nurturing, research, case studies. Arketi – Arketi Group – A high-tech business-to-business (B2B) public relations and digital marketing agency.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Onalytica B2B

JANUARY 8, 2019

Key Topics: B2B Marketing, Demand Generation, and Marketing Technology. In 2009 I dove headlong into working with Eloqua and Salesforce and at that point I was hooked on designing demand generation workflow and measuring results. Brian Hansford – VP of Marketing Performance at Heinz Marketing.

Marketing Budget 108

Marketing Budget Budget Programs Demand Generation Agencies Work Management 108

Directive Agency

APRIL 21, 2023

Directories like Gartner Digital Markets sites (Capterra, GetApp, and Software Advice) and Clutch offer vendors the option to bid in a CPC auction to rank higher on a category page. To determine whether it’s right for you, use this handy PPC calculator by Gartner Digital Markets to calculate your max CPC. or greater before bidding.

Peer-to-peer 59

Peer-to-peer Work Management Marketing Management Cost Per Click 59

Directive Agency

FEBRUARY 22, 2019

A great benefit to LinkedIn’s platform is the capability of connecting with contact management platforms such as Marketo, Eloqua, LiveRamp, Zapier Acxiom, Salesforce Advertising Studio, and Pegasystems. They’re evaluating the value of your solution or service and may be considering ending their contract. That’s all it takes!

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Ambal's Amusings

DECEMBER 17, 2009

Customer service insights can help you learn what’s working and what’s not, as well as what may be of increasing importance in the future. My “a-ha” moment came earlier this year in conversations with some very smart people in the marketing automation market, including Kim Albee of Genoo and Steve Woods of Eloqua.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Leadspace

NOVEMBER 10, 2016

And the power of AI is amplified by the amount of quality data it has to work with — which is why more “basic” data services such as enrichment are so much more effective with AI. Major CRM and marketing automation systems like Salesforce, Marketo, Eloqua and Hubspot are all AI-friendly. Oh yeah, Gartner…).

Marketing AI 63

Marketing AI Account Based Marketing Sales Management Enterprise Management 63

DealSignal

MAY 16, 2018

First, you need what Gartner calls a “system of record”, such as Salesforce or other CRM—a place to store and track your account data, contacts and leads. Many marketers are using Marketo, Oracle Eloqua, or Pardot as their system of engagement. Martech & salestech tools to store, manage and engage your contacts. About DealSignal.

Account Based Marketing 45

Account Based Marketing Ideal Customer Profiles ABM Enterprise Management 45