Remove Demand Generation Agencies Remove Disintermediation Remove Media Remove Validation
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Marketer of The Month Podcast- Episode 079- Achieving Growth With Product Market Fit and Getting Your Brand Storytelling Right

Outgrow

She has been a content marketing champion since 2006, launching a variety of products and services to drive traffic and audience for brands. The first one is, that before joining the SaaS startup scene, you led thinking on how disintermediation fueled brand storytelling. These are often driven by the media as well.

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Programmatic Ad Buying: What Does It Mean for B2B Marketers?

The Point

For insight, I turned to Andrew Fischer, a seasoned entrepreneur in both digital media and enterprise software and currently CEO and Co-Founder at Choozle , a Denver-based start-up making waves with their “simple end-to-end digital marketing platform.”. (HS) AF) Simply put, programmatic ad buying is the automation of media buying and selling.

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Mitigate B2B Advertising Risks — While Maximizing Reach — with These Brand Safety Best Practices

6sense

This method of media buying — in which advertisers use automated technologies to purchase ad space rather than manual methods — eliminates effort, reduces costs, and increases reach for advertisers. Eric is a former Gartner and TOPO analyst who has long specialized in demand generation, digital, content, and media.