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Top 50 B2B Marketing Influencers On Twitter

Marketing Insider Group

Marketing automation, social campaigns, inbound marketing, sales apps, ROI reporting – all in one place. Comscore – We provide analytics for a Digital World, turning information into insights and actions for our clients to maximize the value of their digital investments. One of @ b2bmagazine ’s top B2B agencies.

Twitter 100
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Does 'Being Findable' mean 'Being Everywhere'?

Ambal's Amusings

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Ask your customers where they go online to find useful information – perhaps even how they found you. Create a buyer synopsis as I outline in my book, eMarketing Strategies for the Complex Sale. The High-Tech Direct Marketing Handbook (Ebook).

Insiders

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ClickInsights: Biggest roadblock to converting marketing leads

Ambal's Amusings

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! B2B marketing programs tend to focus on short-term campaigns designed to achieve company goals without regard to prospects’ needs and timelines. The message you send them is that your marketing efforts are really all about you, not them.

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ClickInsights: What ROI metric should B2B marketers use in this digital marketing era?

Ambal's Amusings

The High-Tech Direct Marketing Handbook (Ebook). How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers (White Paper). Blog Marketing Interactions Twitter Ardath421. Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Marketers Gain Visibility.

ROI 100
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Does your B2B Marketing have Consistent Messages?

Ambal's Amusings

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Managing your messaging and brand consistency across marketing execution means that all of your tactics must be included in your overall marketing strategy. Are you famous for post sales customer service or pre sales information?

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How to measure ROI on creating and marketing content?

Ambal's Amusings

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! This is due to expanded self-education via the vast amount of information online, more people involved in the buying process and the resulting increase in time it takes to gain consensus to get to complex purchase decisions. Marketing Edge podcast.

ROI 100
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How to Scale ABM and Improve Demand Generation

PureB2B

B2B marketers use content marketing as one of the primary demand creation techniques. According to a recent eMarketer study, marketers create content mainly to increase sales, among other key marketing goals. This account list is where ABM may be used by marketing and sales.