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Demandbase Acquires Engagio

Valasys

On the 16 th of June 2020, Demandbase announced the acquisition of Engagio to promote coalition, Precision, and clarity in the B2B marketplace. Jon Miller, Founder, and CEO of Engagio explained that Demandbase and Engagio have 30 shared customers and therefore, the acquisition shouldn’t come as a surprise. About Demandbase.

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DemandBase Creeps Up the Value Chain

Customer Experience Matrix

I had a nice little chat with DemandBase two weeks ago. But it turns out that DemandBase has been inching its way up the value chain. Some time ago they released a free widget, DemandBase Stream, that shows the companies visiting your Web site in a news ticker on your computer desktop.

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Vendemore Moves B2B Display Ad Targeting Towards the Bottom of the Funnel

Customer Experience Matrix

My post last month on DemandBase and Bizo ’s products to target Web display ads at individual businesses resulted in a call from Vendemore , a Stockholm, Sweden-based firm that has been providing similar services for seven and a half years. centric DemandBase and Bizo. It provides more global coverage than U.S.-centric

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Why I Bought Metadata: Kaylee Edmondson

Metadata

Destination integrations – Facebook, LinkedIn, Twitter, Instagram, Google Ads, etc. Sales team visibility Demo & Findings Once I had a clear understanding of what I was looking for, I researched the top players in the space: 6sense, Engagio (just before they were acquired by Demandbase), Terminus, and Metadata.

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Targeting B2B Companies with Online Display and Social Media Advertising

NuSpark Consulting

You have a product/service that specific firms may need to complement their own solutions. Online display can now be a demand generation tactic, along with content syndication and paid search in its ability to drive low-cost qualified leads that meet B2B advertisers’ target demographics. .

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Account Based & Tech Stack Based Marketing at Snowflake

SWZD

Account Based & Tech Stack Based Marketing at Snowflake This week, we spoke with Lars Christensen, Vice President of Marketing and Demand Generation at Snowflake. We had a fascinating discussion on the use of Account Based Marketing (ABM) and Tech Stack Based Marketing (TBM) to optimize demand generation efforts.

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Kaylee Edmondson: Why I Bought Metadata

Metadata

Destination integrations – Facebook, LinkedIn, Twitter, Instagram, Google Ads, etc. Sales team visibility Demo & Findings Once I had a clear understanding of what I was looking for, I researched the top players in the space: 6sense, Engagio (just before they were acquired by Demandbase), Terminus, and Metadata.