article thumbnail

Achieving customer experience excellence at seven critical life cycle points

ERDM

In short, now is the time to shift to person-to-person (P2P) marketing. To ensure that marketers can scale and operationalise high-quality CX and personalisation, there must be an exchange of deep customer preference data in return for authentic and effective personalisation based on the P2P data. This is known as reciprocity of value.

article thumbnail

Achieving customer experience excellence at seven critical life cycle points

ERDM

In short, now is the time to shift to person-to-person (P2P) marketing. To ensure that marketers can scale and operationalise high-quality CX and personalisation, there must be an exchange of deep customer preference data in return for authentic and effective personalisation based on the P2P data. This is known as reciprocity of value.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Customer Engagement Software Pricing Guide

TrustRadius Marketing

For a full feature list for the free plan as well as paid plans, you can check out the vendor page here. Portals, forums, and sites can be built and used to distribute content through out-of-the-box integrations. Both plans include messaging services like queuing, formatting, delivery insights, and opt-out protection.

article thumbnail

Customer Engagement Software Pricing Guide

TrustRadius Marketing

For a full feature list for the free plan as well as paid plans, you can check out the vendor page here. Portals, forums, and sites can be built and used to distribute content through out-of-the-box integrations. Both plans include messaging services like queuing, formatting, delivery insights, and opt-out protection.

article thumbnail

Customer Engagement Software Pricing Guide

TrustRadius Marketing

For a full feature list for the free plan as well as paid plans, you can check out the vendor page here. Portals, forums, and sites can be built and used to distribute content through out-of-the-box integrations. Both plans include messaging services like queuing, formatting, delivery insights, and opt-out protection.