Valasys

DECEMBER 5, 2019

Forrester predicts that progressive marketers will be more proactive in their engagement with buyers in 2020. There will be some groundbreaking changes in the ways the brands have been engaging with their audiences & driving them to sales. The Key B2B Digital Marketing Trends for 2020.

Marketing AI 110

Marketing AI Trends B2B Marketing Top of Funnel 110

Valasys

APRIL 10, 2020

The term personalization in account-based marketing means not just identifying and targeting the accounts of high-value, but also deploying account-based data and technology as key account-based solutions to help companies attract engage and convert prospects and then analyze their performances by competitive benchmarking.

Account Based Marketing 52

Account Based Marketing Marketing & Strategy Webinar Metrics Marketing Strategy 52

Martech

FEBRUARY 28, 2022

But in all of my years in B2B, whether as a marketer, an agency person, a consultant or a fractional CMO, people have considered email an important channel but have overlooked its true potential for fulfilling company goals. A Forrester WAVE matrix of leading vendors is one. Many factors influence intent. Silent periods.

Marketing Automation Services 122

Marketing Automation Services Intent Marketing Automation Email Marketing 122

NuSpark Consulting

FEBRUARY 5, 2017

According to a 2015 report from Forrester Research, 83 percent of companies who tried using predictive analytics for insights had positive outcomes. When you’re in the market for a predictive analytics tool, there are deliverables that are essential for success. Making it Personal. ” What to Look for in a Vendor.

Account Based Marketing 100

Account Based Marketing Marketing Automation Services Marketing Management Top of Funnel 100

Metadata

SEPTEMBER 21, 2018

B2B companies have found that their videos, while viewed by fewer people, are just as important in their sales cycle. Before you think people at work are just wasting their time by watching videos, Forrester reports that 59 percent of Executives would rather watch a video than read text. Types of Videos.

B2B Marketing 65

B2B Marketing Video Marketing B2B Viral Marketing 65

Metadata

SEPTEMBER 21, 2018

B2B companies have found that their videos, while viewed by fewer people, are just as important in their sales cycle. Before you think people at work are just wasting their time by watching videos, Forrester reports that 59 percent of Executives would rather watch a video than read text. Types of Videos.

Video Marketing 40

Video Marketing B2B Marketing B2B Viral Marketing 40

Valasys

DECEMBER 10, 2018

According to Forrester, a marketer that is passionate about their customers is three times more likely to cultivate consumer advocates than marketers who don’t pay that close attention. Due to long sales cycles and high acquisition costs, B2B is a field that thrives on customer retention. Understanding customer issues.

Enterprise Management 58

Enterprise Management Marketing Management Planning Word of Mouth 58