Litmus
JULY 8, 2021
Learn the four parts of the Holistic Email Metrics Matrix and what to track for each: Direct business impact. Apple’s Mail Privacy Protection will make the open rate increasingly difficult to rely on. Tracking metrics by acquisition source. Deliverability metrics. Indirect business impact. Subscriber relationships.
Martech
OCTOBER 30, 2023
One thing to consider if you are having severe deliverability challenges is a double opt-in email. Toxins Now that we’ve shown you what good elements can do for email optimization and deliverability, now it’s time to look at the bad elements your marketing team should stay away from. This can be executed as a “welcome” email.
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Salesforce Marketing Cloud
APRIL 15, 2024
While open rates remain a KPI we keep our eyes on, it’s essential to note that it may not always reflect direct subscriber interactions, due to privacy measures. This can be adopted through implementing tracking techniques and fostering a genuine connection with your contacts. Instead, track stronger prospect “engagement.”
Scoop.it
NOVEMBER 3, 2022
Keep track of the browsing data on different kinds of gifts and people your customers are planning to buy for. To make sure that you do not end up annoying them, you must keep a close eye on how many emails you are sending/they are receiving. Monitor email deliverability rate regularly. Create a gift guide.
Litmus
JUNE 17, 2021
And while Apple’s Mail Privacy Protection has thrown us a curveball , that doesn’t mean we shouldn’t care about opens anymore. It just means we may not be able to track them (at least for Apple Mail users), which gives subject lines an even more critical role to get people to engage further. Try Litmus Spam Testing today.
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