The Point

JANUARY 13, 2015

Improving email campaign measurement won’t generate more leads or better leads, in and of itself, but it will help accomplish both those goals by providing the data necessary to identify what’s truly working. News Flash: opens and clicks do not measure the success of an email campaign. Opens/Open Rate.

Lead Ranking 100

Lead Ranking Marketing Qualified Leads ROI Sales Qualified Leads 100

The Effective Marketer

FEBRUARY 15, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Danger of Email Marketing Benchmarks A recent article from BtoB Online about email deliverability reminded me of how dangerous this whole thing of email marketing deliverability numbers can be. Is this good?

Advertising Benchmark 100

Advertising Benchmark Work Management Marketing Management Planning 100

DealSignal

MARCH 28, 2023

Table of Contents [Open] [Close] 1. Systems: Martech & salestech tools to store, manage, and engage your contacts and leads 2. Systems: Martech & salestech tools to store, manage, and engage your contacts and leads Before you undertake an account-based marketing initiative, you need to have the right systems in place.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles Advertising Benchmark Enterprise Management 52

DealSignal

MARCH 29, 2018

Martech & salestech tools to store, manage, and engage your contacts and leads. First, you need what Gartner calls a “system of record”, such as Salesforce or other CRM—a place to store and track your account data, contacts and leads. Many marketers are using Marketo, Oracle Eloqua, or Pardot as their system of engagement.

Account Based Marketing 78

Account Based Marketing ABM Ideal Customer Profiles Enterprise Management 78

DealSignal

MAY 8, 2018

First, you need what Gartner calls a “system of record”, such as Salesforce or other CRM—a place to store and track your account data, contacts and leads. Many marketers are using Marketo, Oracle Eloqua, or Pardot as their system of engagement. Because data decays at an alarming rate , you need email addresses that have been verified.

Account Based Marketing 58

Account Based Marketing Ideal Customer Profiles ABM Enterprise Management 58

DealSignal

MAY 16, 2018

First, you need what Gartner calls a “system of record”, such as Salesforce or other CRM—a place to store and track your account data, contacts and leads. Many marketers are using Marketo, Oracle Eloqua, or Pardot as their system of engagement. Because data decays at an alarming rate , you need email addresses that have been verified.

Account Based Marketing 45

Account Based Marketing Ideal Customer Profiles ABM Enterprise Management 45

DealSignal

MARCH 30, 2018

Systems Martech & salestech tools to store, manage, and engage your contacts and leads Before you undertake an account-based marketing initiative, you need to have the right systems in place. Many marketers are using Marketo, Oracle Eloqua, or Pardot as their system of engagement. You can read a case study here.

Account Based Marketing 40

Account Based Marketing ABM Ideal Customer Profiles Enterprise Management 40