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How to clean up a cluttered website? Content analytics is the answer

Biznology

Panda (Photo credit: Wikipedia). And duplicate content is ever more problematic. You blog and tweet about the page as soon as it’s launched, using relevant keywords and hash tags. Especially in large corporate settings, the main culprit to SEO failure is duplicate content. Find and retire old, duplicate content.

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Optimizing your site information architecture (IA) for Panda

Biznology

Photo credit: Wikipedia. Sitemaps, de-indexing and redirecting. Normally, Google will pay close attention to site IA when it attempts to rank apparently duplicate content within the same domain. If you have a legacy page that is ranking well for a keyword and competing with a new experience, you can de-index the legacy page.

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12 myths vs. reality on Search Engine Optimization (SEO)

Biznology

Photo credit: Wikipedia. SEO IS ABOUT META TAGS , META DATA AND WRITING CODE: Once upon a time, the meta tag, an HTML tag that provides keyword information about a web page, was an important part of the SEO process. 42% click on the website in the #1 position on the search page. 90% click a website on the first page.

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The Real Impact of Mobile-First Indexing & The Importance of Fraggles

Moz

For two years, Google honed and changed their messaging about Mobile-First Indexing, mostly de-emphasizing the risk that good, well-optimized, Responsive-Design sites would face. Before Fraggles and Fraggle-Based Indexing, indexing # URLs would have just resulted in a massive duplicate content problem and extra work indexing for Google.

SERP 50
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101 Ways to Improve Your Website’s SEO & Improve Your Google Rankings

seo.co

Otherwise, you’ll run the risk of search bots getting confused; they may see two versions of your site and register them as duplicates, or they may search for nonexistent pages, or they may even rob you of your domain authority entirely—like what happened to Toys R Us in a major SEO blunder back in 2014. Utilize rel=canonical tags.