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Optimizing your site information architecture (IA) for Panda

Biznology

Photo credit: Wikipedia. Sitemaps, de-indexing and redirecting. Normally, Google will pay close attention to site IA when it attempts to rank apparently duplicate content within the same domain. If you have a legacy page that is ranking well for a keyword and competing with a new experience, you can de-index the legacy page.

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How to clean up a cluttered website? Content analytics is the answer

Biznology

Panda (Photo credit: Wikipedia). Post Panda (Google’s one-year-old revolutionary search ranking algorithm that has upended old-style SEO), optimizing individual pages is more difficult and less effective than it was before Panda. And duplicate content is ever more problematic. Find and retire old, duplicate content.

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12 myths vs. reality on Search Engine Optimization (SEO)

Biznology

Photo credit: Wikipedia. Search Engine Optimization (SEO) is the process of maximizing the number of visitors to a website by remaining high on the list of results returned by a search engine. DUPLICATE CONTENT GETS YOUR SITE DE-LISTED: The truth of the Google duplicate content penalty is quite simply that there is none.

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The Real Impact of Mobile-First Indexing & The Importance of Fraggles

Moz

For two years, Google honed and changed their messaging about Mobile-First Indexing, mostly de-emphasizing the risk that good, well-optimized, Responsive-Design sites would face. As you can see below from our data, they aren't getting a lot of clicks, but they are getting impressions. This is likely because of the low average position.

SERP 50
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101 Ways to Improve Your Website’s SEO & Improve Your Google Rankings

seo.co

Domain optimization. Global on-site optimization. Page-level on-site optimization. This is the goal of search engine optimization (SEO), but getting your site to rank that high—especially in a competitive environment—isn’t exactly straightforward. Global on-site optimization. Page-level on-site optimization.