Martech

APRIL 23, 2024

However, the downstream effects of increased data collection restrictions mean various metrics — like open rates and measurement methods used to benchmark success — are no longer reliable. Last year, 83% of marketers described their cross-channel coordination as dynamic as opposed to siloed or duplicated – up from just 68% in 2021.

Top of Funnel 67

Top of Funnel Analytics De-duplication Work Management 67

Salesforce Marketing Cloud

APRIL 21, 2022

However, the downstream effects of increased data collection restrictions mean various metrics, like open rates and measurement methods used to benchmark success, are no longer reliable. Last year, 68% of marketers described their cross-channel coordination as dynamic as opposed to siloed or duplicated – up from just 31% in 2018.

Privacy 98

Privacy Top of Funnel De-duplication Analytics 98

6sense

DECEMBER 10, 2021

And were in the Awareness, Consideration, or Decision & Purchase stages. 21pp deal win rate. Built a foundation for a personalized customer journey (reduced duplicated CRM accounts by 36%, increased contact-to-account associate by 28%). Open rates” became engagement. 63pp MQL quality. 307% organic traffic.

Lead Ranking 62

Lead Ranking Sales Management Ideal Customer Profiles Top of Funnel 62