Zoominfo

FEBRUARY 12, 2019

It answers the question: “What do I do with leads who are qualified, but not yet ready to make a purchase?” Nurtured leads make 47% larger purchase than non-nurtured leads. Here are a few tips to avoid dirty data throwing off your lead management process: Identify duplicate records: 15% of leads contain duplicated data ( source ).

Lead Ranking 100

Lead Ranking Work Management Lead Management Marketing Management 100

Biznology

AUGUST 26, 2013

First, let’s look at the special characteristics of B2B databases, which differ from consumer information in several important ways: In consumer purchasing, the decision-maker and the buyer are usually the same person—a one-man (or, more likely, woman) show. Purchase history. Purchase preferences. Budgets, purchase plans.

De-duplication 80

De-duplication B2B Marketing SIC Planning 80

Biznology

MARCH 6, 2015

Problems range from duplicates, to key-entry errors, to missing data elements, and beyond. There are two ways to de-anonymize the website visit. This is why it’s a good idea to do periodic de-duplications by functional title to get a sense of new names that have popped up at the companies in your database.

De-duplication 80

De-duplication B2B Marketing Work Management Marketing Management 80

SmartBug Media

APRIL 17, 2020

De-duplicate your leads. For the best results, you should already have a clear strategy for using content pieces to drive form fills or purchases. In order for lead scores to be helpful, you should have a decent idea of which firmographic and behavioral factors help people convert.

Marketo 66

Marketo SMB Lead Scoring Lead Ranking 66

Adobe Experience Cloud Blog

FEBRUARY 26, 2016

De-duplication. The database can get cluttered with duplicate data fields, and it becomes almost impossible to remember what the data is, where it came from, or how to leverage it. Some of the hottest unitasker categories are: Predictive lead sourcing. Predictive lead scoring. Attribution. Data enrichment.

De-duplication 48

De-duplication Work Management Marketing Management Marketing Automation Services 48

Valasys

MARCH 5, 2020

Intent data combines the demographic, firmographic, psychographic, technographic as well as the past browsing histories, cookie-data and the purchase histories of the existing customers as well as the prospects to deduce the most appropriate reason for them to research. Read more on How to Incorporate Geofencing in B2B Content Strategy.

Paid Content 59

Paid Content De-duplication WOMM Top of Funnel 59

ClearVoice

SEPTEMBER 5, 2022

As opposed to being written to sell products or services, people-first content must provide value to readers without having to purchase anything. She specializes in highlighting issues, from duplicate content to penalization due to new algorithm changes. Written for users. Google helpful content update: FAQs.

Google 52

Google Lead Scoring Lead Ranking De-duplication 52

ConvertKit

OCTOBER 30, 2018

I think we can all agree that gets tiresome after the 100th duplicate email! You want to create valuable content that’s perfect for someone considering making a purchase. The best way to do that is to always ‘de-jargon’ your language around affiliate marketing so that your audience will understand it.

Product 93

Product De-duping Budget Programs De-duplication 93

LeanData

JUNE 24, 2014

Understanding duplicate leads: De-duping and merging leads is a necessary top-of-funnel activity and most tools are very good at catching duplicates when the email address is an exact match. However, a duplicate merge represents a repeat action or engagement with marketing material.

De-duping 40

De-duping De-duplication Multi-Channel Top of Funnel 40

LeanData

JUNE 24, 2014

Understanding duplicate leads: De-duping and merging leads is a necessary top-of-funnel activity and most tools are very good at catching duplicates when the email address is an exact match. However, a duplicate merge represents a repeat action or engagement with marketing material.

De-duping 40

De-duping De-duplication Multi-Channel Top of Funnel 40

Content Standard

APRIL 22, 2015

Was it via list purchase, your company’s website, a webinar, paid social campaign, an event, or some other way? Duplicate leads. Duplicates can seriously throw off your numbers. There are many tools to help de-dupe your database (i.e. For more articles like this, become a Content Standard insider.

Marketing Attribution 40

Marketing Attribution ROI De-duplication De-duping 40

ANNUITAS

SEPTEMBER 7, 2010

   They went onto say that they had purchased the automation technology several years ago, but they only used it to send out survey links to customers.   This includes processes for data validation, data segmentation, data standardization, de-duplication rules and data control. 

Work Management 100

Work Management Marketing Automation Services Marketing Management De-duplication 100

Hubspot

FEBRUARY 15, 2018

One of the great features of this app is that it will alert you if you have duplicate contacts on your phone and help you de-dupe to ensure you have the most up-to-date information. This makes it easy for you to navigate the grocery store, check items off your list, and see in real time what you versus your roommates are purchasing.

De-duping 77

De-duping Best Practices De-duplication Forecasting 77

Zoominfo

APRIL 27, 2022

Delete outdated and unusable records Merge duplicates to prevent fragmented profiles Automate lead-to-account linking Consolidate your stack as much as possible With a clean, organized and updated database, complying with data privacy regulations becomes far more straightforward. How do duplicates happen?

Ideal Customer Profiles 100

Ideal Customer Profiles De-duplication Data Hygiene Zoominfo 100

Hubspot

DECEMBER 21, 2011

We definitely recommend de-duplicating leads based on email address at the very least, but you should also verify information such as zip code, phone number, and email address when possible to keep lead records up to date, and thus, functional. Consistently scrub lead data. Provide timely follow up to inquiries.

Lead Management 28

Lead Management Lead Scoring Lead Ranking Sales Qualified Leads 28

ActiveDEMAND

SEPTEMBER 1, 2022

ActiveDEMAND fills the data gap, with true user tracking of the buyer journey from the first touch on the website through to purchase, retention, and upsell with attribution on the prospect, the revenue, and full visibility of what users are doing. Want full visibility on what your users are doing?

Analytics 80

Analytics De-duplication Google API 80

Hubspot

OCTOBER 22, 2014

One of the great things about this app is that it will alert you if you have duplicate contacts on your phone and help you de-dupe to ensure you have the most up-to-date information. This makes it easy for you to navigate the grocery store, check items off your list, and see in real-time what you versus your roommates are purchasing.

De-duping 28

De-duping De-duplication Forecasting Order 28

Zoominfo

APRIL 23, 2020

Uniqueness : Are there duplicate records? Even more valuable are insights into potential opportunities, such as planned projects, purchase initiatives, and predictive insights about topics or solutions of interest that tell you who is ready to buy, and when. How Do You Measure Data Quality? Can records be combined?

Ideal Customer Profiles 189

Ideal Customer Profiles Enterprise Management Marketing Automation Services Work Management 189

Martech

JANUARY 30, 2022

But before embarking on the purchase process, it’s important for your organization to decide if a customer data platform is really a good fit. Fragmented pieces of customer data often reside in silos in marketing, sales, purchasing, customer support and other departments. Click here to download!

Work Management 91

Work Management Marketing Management Organization De-duplication 91

Convince & Convert

APRIL 22, 2016

Add to that the fact that most lead lists can be up to 15 months old at the time of generation or purchase, and cleaning out data immediately becomes a clear priority. This includes logging their recent purchases, website activity, and (if possible) life developments like getting married and new additions to the family.

De-duplication 98

De-duplication Lead Scoring Lead Ranking Leads 98

Martech Advisor

DECEMBER 27, 2019

In some cases, initiatives can be scaled back or de-prioritized when they do not have the necessary statistics and measurements required to verify their value. Avoid Duplicated Efforts. Duplications of effort, misalignment, and inefficiencies are common occurrences in any organization. This was reduced by 5% in Year 1, 7.5%

ROI 61

ROI De-duplication Marketing Management Lead Ranking 61

TrustRadius Marketing

SEPTEMBER 8, 2022

This can save you money in the long run so you don’t have to purchase for all your salespeople, marketers, or customer experience agents. Zoho CRM subscriptions can be purchased both monthly and yearly, with yearly costing less. For a cheaper option, teams can purchase access to the Creatio Studio plans for direct low-code development.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Marketing Automation Services 52

DiscoverOrg

MAY 7, 2019

Uniqueness : Are there duplicate records? Even more valuable are insights into potential opportunities, such as planned projects, purchase initiatives, and predictive insights about topics or solutions of interest that tell you who is ready to buy, and when. How do you measure data quality? Can records be combined? vs. “avenue”).

Ideal Customer Profiles 153

Ideal Customer Profiles Marketing Automation Services Enterprise Management Work Management 153

Convert

APRIL 20, 2022

Gen Furukawa suggests gathering zero-party data through simple quizzes; during a sign-up, onboarding, profile creation, or post-purchase flow. This glut of options leads to the paradox of choice , where customers struggle to make purchase decisions. Shoppers don’t make purchases when they still have unanswered questions.

Act-On 52

Act-On Trends Work Management De-duplication 52

markempa

JULY 22, 2012

What does it mean to “enrich data” and “merge/de-dupe”? It also makes it easy to identify duplicates and merge information – that is literally what is meant by the term “merge/de-dupe.”. Analyze current customers: Track their path to making a purchase. A trigger event – for instance, they’re expanding into a new region.

Lead Scoring 120

Lead Scoring Lead Ranking De-duping Optimization 120

6sense

DECEMBER 10, 2021

And were in the Awareness, Consideration, or Decision & Purchase stages. Built a foundation for a personalized customer journey (reduced duplicated CRM accounts by 36%, increased contact-to-account associate by 28%). It also leveraged 6sense, Bombora, G2, and other platforms to develop its buying stage scores. 63pp MQL quality.

Lead Ranking 62

Lead Ranking Sales Management Ideal Customer Profiles Top of Funnel 62

Customer Experience Matrix

NOVEMBER 28, 2012

This was an early form of what now called a Data Management Platform (DMP), which one articulate blogger defined as “a very smart, very fast cookie warehouse with analytical firepower to crunch, de-duplicate, and integrate your data with any technology platform you desire.” Users can block these from containing duplicate offers.

Marketing Management 120

Marketing Management Advertising Channels De-duplication Paid Search Agency 120

Content4Demand

SEPTEMBER 8, 2021

For those in the consideration stage, we serve up our MakingSense series, which gets a little more into the details, and for our decision and purchase stages, we have our 6 for 6 series, which features practitioners sharing the specifics of how they use 6sense every day.

Intent Data 84

Intent Data Intent Content De-duplication 84

LeanData

MAY 15, 2014

Typically this involves updating it, standardizing it, and de-duplicating records to create a single view of the data, even if it is stored in multiple disparate systems. De-Duplication – The process of identifying, verifying, and merging duplicate records from a database or list.

Lead Ranking 40

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Management 40

LeanData

MAY 15, 2014

Typically this involves updating it, standardizing it, and de-duplicating records to create a single view of the data, even if it is stored in multiple disparate systems. De-Duplication – The process of identifying, verifying, and merging duplicate records from a database or list.

Lead Ranking 40

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Management 40

Single Grain

OCTOBER 12, 2023

So he found a way to purchase the most copies of his books, and Tim spoke at Jayson’s event. He even goes into Reddit to answer common crypto questions: This is a super easy format to duplicate, particularly if your industry is trending. Coinbase also livestreams AMAs (As Me Anything) with the CEO.

Video Marketing 98

Video Marketing Webinar Metrics Youtube Content 98

Martech Advisor

OCTOBER 15, 2019

No two buyers follow the exact same purchase path. Although it is not meant to be a 100% accurate representation, it gives marketers crucial insights into how customers interact with the brand at each touch point, enabling them to deliver the most relevant customer experience. However, customer journeys are intricate and unique.

Enterprise Management 84

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 84

Single Grain

AUGUST 19, 2021

When your website starts ranking globally for your target keywords with high-purchase intent, you can increase the number of conversions on your site. Hreflang tags are also helpful in avoiding the duplicate content issue because you explicitly indicate that there are alternative pages on your domain. 3) Increase Conversions.

SEO 98

SEO Optimization Lead Scoring Lead Ranking 98