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Building Your B2B Marketing Database

Biznology

Photo credit: Wikipedia. Your most important tool in B2B is, arguably, the marketing database. In fact, your database is the roadmap for your B2B marketing; it’s the “recorded history of the customer relationship.” So what goes into a marketing database? from market research). Sales and marketing contacts.

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Why Can’t Companies Be More Like the Iroquois?

Chris Koch

English: Flag of the Iroquois Confederacy, Hiawatha Belt Français : Drapeau de la Confédération Iroquoise (Photo credit: Wikipedia). They don’t want duplicative or conflicting messages coming from different parts of the marketing organization. How Do We Stop the Infighting? Develop plans collaboratively.

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How to clean up a cluttered website? Content analytics is the answer

Biznology

Panda (Photo credit: Wikipedia). And duplicate content is ever more problematic. Especially in large corporate settings, the main culprit to SEO failure is duplicate content. Find and retire old, duplicate content. If you need to retain the old content for legal reasons, de-index it. What’s the solution?

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Optimizing your site information architecture (IA) for Panda

Biznology

Photo credit: Wikipedia. One of my jobs in IBM entails getting agile web development teams started with what I call “outside-in marketing.” When I first start to work with new teams, I often have the biggest difficulty selling outside-in marketing to the IAs. Sitemaps, de-indexing and redirecting.

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12 myths vs. reality on Search Engine Optimization (SEO)

Biznology

Photo credit: Wikipedia. It is the single, most measurable, profitable and predictable activity a business can pursue in digital marketing. DUPLICATE CONTENT GETS YOUR SITE DE-LISTED: The truth of the Google duplicate content penalty is quite simply that there is none. 90% click a website on the first page.

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101 Ways to Improve Your Website’s SEO & Improve Your Google Rankings

seo.co

Social media marketing can’t increase your rankings directly, but it can have a massive bearing on secondary ranking factors. Here, you can block crawlers from indexing certain pages —which is ideal if you have intentionally duplicate pages or other content you don’t want search engines to see. Link building. Social media.