article thumbnail

Black Hat SEO: 19 Short-Sighted SEO Tactics that Will Kill Your Rankings

seo.co

6 black hat link building tactics to avoid. What makes link building tactics “black hat?”. + Link Farms. + Reciprocal link exchanges. + Paid links. + Hidden links. + Duplicate content. + Internal link over-optimization. + 6 black hat link building tactics to avoid.

article thumbnail

2023 Complete Guide to International SEO

Brightedge

Hreflang and HTML language tags. Internal linking and dedicated localized sitemaps. For example, if you're targeting the French market, look at how competitors are using hreflang tags and country-specific domains. However, unique pages should be created to specifically target each country with hreflang tags properly implemented.

SEO 59
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why Your Google Rankings Dropped & What To Do About It

seo.co

Problems with canonicalization are somewhat similar to issues with duplicate content. If this happens, it’s important to reach out to the webmaster of the site with the bad link and attempt to have it changed. Using canonical checking tools like Moz or Ahrefs can help eek out potential issues with duplicate content on-site.

article thumbnail

Complete On-Site Technical SEO Checklist

seo.co

Ensure you don’t have duplicate site versions indexed in the search engines. Add Alt text tags to all images. Alt text (alternative text) tags are attached to images for the purpose of informing users and search engines what the image is about. Optimize the use of heading tags. Optimize your Google My Business listing.

article thumbnail

International SEO: How to Optimize Your Website to Capture a Global Audience

Single Grain

Global link building. Hreflang tag implementation. When to Use the Hreflang Tag. If this is the case, you should use the Hreflang tag. Hreflang tags are also helpful in avoiding the duplicate content issue because you explicitly indicate that there are alternative pages on your domain.

SEO 98
article thumbnail

Search Engine Indexing vs. Search Engine Ranking: What’s the Difference?

seo.co

Although, content marketing, when used for link building, is actually part of ranking high in the SERPs. Pages can get de-indexed. There are many reasons web pages get de-indexed: The page collected too many poor-quality backlinks. Google follows all the links it can when crawling a site. It’s all interconnected.

article thumbnail

101 Ways to Improve Your Website’s SEO & Improve Your Google Rankings

seo.co

Link building. Link building. These are strategies to build and earn backlinks, which are crucial for increasing your domain authority. Here, you can block crawlers from indexing certain pages —which is ideal if you have intentionally duplicate pages or other content you don’t want search engines to see.