SmartBug Media

APRIL 17, 2020

You can start lead scoring out of the box, but it’s worth using Marketo consulting hours to get started. De-duplicate your leads. Reps can easily send and track template emails. They can also build out automated email sequences and link to assets. If you haven’t already, start with that analysis.

Marketo 66

Marketo SMB Lead Scoring Lead Ranking 66

Pam Didner

SEPTEMBER 16, 2020

Check it out. Sales would find some relevant content and send that out to their network or prospects to keep the relationship warm or as a conversation starter. While you are working on your nurturing campaigns, you may need to be cognizant of the number of emails that your customers are getting. Event Marketing.

Sales Management 103

Sales Management Paid Search Agency Top of Funnel Account Based Marketing 103

Zoominfo

APRIL 27, 2022

Digital consent, opt-ins, and privacy notifications are the new norm in an increasingly consumer-centric business landscape. Just like duplicate records exist in various places within your database, multiple versions of the same data elements can exist across different records in your system. How do duplicates happen?

Ideal Customer Profiles 100

Ideal Customer Profiles De-duplication Data Hygiene Zoominfo 100

Convert

APRIL 20, 2022

We spoke to experts who work on Shopify stores day-in-day-out to see what’s already on the horizon, impacting businesses like yours. Segment backs this up, too: 7 out of 10 consumers say they appreciate personalization, so long as it’s data they’ve shared with a business directly. Start by working out your CLTV.

Act-On 52

Act-On Trends Work Management De-duplication 52