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Complete On-Site Technical SEO Checklist

seo.co

Ranking high in the search engine results pages (SERPS) only matters if users click on your link. How do you get users to click on your link in the SERPs? Search engines like Google, Bing, and Yahoo display the title and description of each search result. Effective copy. Keep your meta descriptions under 160 characters.

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What Is A/B SEO Testing?

Single Grain

Group A sees your standard page with a 150-word product description; Group B is redirected to a duplicate of the page with a 400-word product description. If I shorten my URL structure, then Google will be able to understand my page’s content more easily, and therefore rank my shorter URLs higher in the SERPs ”.

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Search Engine Indexing vs. Search Engine Ranking: What’s the Difference?

seo.co

When your site ranks in the search engine results pages (SERPS) for certain keywords and phrases, you’ll drive targeted traffic to your website from users who click on your links. You can certainly generate traffic from content marketing , but you won’t get anywhere near as much traffic as you can generate by ranking high in the SERPs.

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101 Ways to Improve Your Website’s SEO & Improve Your Google Rankings

seo.co

And everybody clicks on one of the first entries in the search engine results pages (SERPs) they find. On a more common level, if your hosting is unreliable, site outages could disrupt your site’s appearance in SERPs. Hunt down and eliminate duplicate content. Everybody does. Image Source: Robotstxt.org ).