article thumbnail

Complete On-Site Technical SEO Checklist

seo.co

Search engines like Google, Bing, and Yahoo display the title and description of each search result. Ensure you don’t have duplicate site versions indexed in the search engines. Normally, your page URL is displayed right underneath the linked page title. In Google, GMB listing results are displayed prior to organic results.

article thumbnail

What Is A/B SEO Testing?

Single Grain

Group A sees your standard page with a 150-word product description; Group B is redirected to a duplicate of the page with a 400-word product description. Essentially, this means that your content is being displayed in the SERPs, but nobody’s clicking your result. The answer is simple: Don’t index the duplicate pages.

SEO 104
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Search Engine Indexing vs. Search Engine Ranking: What’s the Difference?

seo.co

Pages can get de-indexed. There are many reasons web pages get de-indexed: The page collected too many poor-quality backlinks. Google has a very specific set of guidelines for quality, although the exact formulas remain proprietary. For example, Google de-indexed 10.5 The page doesn’t have much content.

article thumbnail

101 Ways to Improve Your Website’s SEO & Improve Your Google Rankings

seo.co

Otherwise, you’ll run the risk of search bots getting confused; they may see two versions of your site and register them as duplicates, or they may search for nonexistent pages, or they may even rob you of your domain authority entirely—like what happened to Toys R Us in a major SEO blunder back in 2014. Display user reviews on-site.