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Strategy-changing B2B and Professional Services Insights from 14 Visible Experts – Part 2

Hinge Marketing

I have gone back and re-listened to many of our podcasts and tried to carve out a nice sampling of the conversations in this blog. We think that marketing involves selling our products and services. You can launch new products and services. Let’s face it, no product or service is perfect. Most of us do marketing wrong.

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Five tools that can help you break free from data paralysis

ClickZ

Sample Insycle dashboard—source: Insycle. If done manually, analyzing data for the purpose of making business decisions and improvements requires many steps that may include exporting and combining data from different sources, de-duping data so that it can be appropriately charted and analyzed, and entering certain data points by hand.

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7 not-quite-predictions for marketing technology in 2016

chiefmartech

The lines between software vendors and service providers blurred a little — Merkle, Experian, Alliance Data come to mind — but not as much as I would have expected. (C+). The next version of my landscape won’t cover all of them, just a large representative sample. ” (A).

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The 2023 B2B Data Buyer’s Guide For RevOps Leaders

SalesIntel

Marketing and sales departments frequently work with their own data sets, knowledge, and procedures, while customer service teams create distinct customer experiences from marketing and sales. Data cleansing : Sales Intelligence includes finding flaws in data, correcting them, normalizing data, de-duping it, and keeping the data up to date.

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How to Find & Fix Duplicate Content on Your Website

seo.co

2) Google may decide it’s such a blatant attempt at gaming the system that it completely de-indexes my entire website from all search results. To determine whether a sample of duplicate content is going to pull down your rankings, first you have to determine why you are going to publish such content in the first place. 301 redirects.

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How to ABM Like a Boss (Part 3): Get Your Data Ready

Engagio

But for efficiencies, consider data management firms that serve as a ‘hub’ for contact data, meaning that the data management firm rolls-up and de-dupes multiple vendor files. It’s often useful to provide a template and a sample of the deliverables you’re expecting. Never rely on a single source. Outsourcing.

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How to ABM Like a Boss (Part 3): Get Your Data Ready

DemandBase

Never rely on a single source, but for efficiencies consider data management firms that serve as a ‘hub’ for contact data; meaning the data management firm rolls-up and de-dupes multiple vendor files. It’s often useful to provide a template and a sample of the deliverables you’re expecting. Outsourcing.