ClickZ
JULY 22, 2020
While CRMs, CX software, marketing measurement and analytics platforms, and other data-driven technologies have the potential to deliver comprehensive customer insights, they don’t always paint a clear picture of your customers’ needs or buying journey. To combat this, marketers have begun adding even more tools to their tech stack.
Heinz Marketing
AUGUST 5, 2021
Integrations: LinkedIn, Marketo, Drift, SalesLoft, HubSpot, Outreach, PathFactory, Salesforce, and more. Integrate data silos while de-duping and normalizing records so your sales and marketing teams have a single source of rich, accurate account data. Integrations: HubSpot, Marketo, Outreach, SalesLoft, Sendoso, and more.
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Zoominfo
APRIL 23, 2020
Look for tools that automatically sync, append, enrich, and de-dupe your data as new information becomes available and your database grows. ZoomInfo includes integrated sales, marketing, and recruiting technologies such as Salesforce, Frontspin, Outreach, Bullhorn, and Marketo. A Data-Based Ideal Customer Profile.
DiscoverOrg
MAY 7, 2019
Look for tools that automatically sync, append, enrich, and de-dupe your data as new information becomes available and your database grows. DiscoverOrg includes integrated sales, marketing, and recruiting technologies such as Salesforce, Frontspin, Outreach, Bullhorn, and Marketo. A data-based Ideal Customer Profile.
Adobe Experience Cloud Blog
MARCH 20, 2013
Marketing automation makes it possible to deliver the right message to the right audience at the right time — but to take full advantage of the software , it’s important to understand your prospects’ buying cycle and deliver marketing that fits with their current stage. Anvi Bui , Marketo Expert, Lead Lizard.
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