Content Standard

APRIL 22, 2015

Was it via list purchase, your company’s website, a webinar, paid social campaign, an event, or some other way? All Other Touchpoints: Referred to as “interesting moments” by Marketo , these are specific actions the lead can take that are chosen and identified by members of your team. Content ROI Approach.

Marketing Attribution 40

Marketing Attribution ROI De-duplication De-duping 40

Zoominfo

APRIL 23, 2020

Even more valuable are insights into potential opportunities, such as planned projects, purchase initiatives, and predictive insights about topics or solutions of interest that tell you who is ready to buy, and when. A huge volume of names in a database doesn’t mean much if those contacts don’t have purchasing power.

Ideal Customer Profiles 189

Ideal Customer Profiles Enterprise Management Marketing Automation Services Work Management 189

DiscoverOrg

MAY 7, 2019

Even more valuable are insights into potential opportunities, such as planned projects, purchase initiatives, and predictive insights about topics or solutions of interest that tell you who is ready to buy, and when. A huge volume of names in a database doesn’t mean much if those contacts don’t have purchasing power.

Ideal Customer Profiles 153

Ideal Customer Profiles Marketing Automation Services Enterprise Management Work Management 153

Adobe Experience Cloud Blog

MARCH 20, 2013

What answers are they searching for as they journey toward a purchase? And before you repeat the cycle, clean your database so that only opted-in, de-duped, and non-spam trap emails are used.”. Like purchasing a brand new device or a shiny new car, at first you are very careful not to cause any bumps or scratches.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Practices 48

Engagio

OCTOBER 20, 2020

For example, knowing that a company uses Marketo, Salesforce, or SAP might just make them a more attractive candidate for your solution. In other words, if a list price is too good to be true, you may be purchasing stale data. Intent data. However, this approach comes with a caution: You often get what you pay for. Outsourcing.

Account Based Marketing 114

Account Based Marketing ABM Ideal Customer Profiles Work Management 114

DemandBase

OCTOBER 20, 2020

For example, knowing that a company uses Marketo, Salesforce, or SAP might just make them a more attractive candidate for your solution. In other words, if a list price is too good to be true, you may be purchasing stale data. Intent data. However, this approach comes with a caution: you often get what you pay for. Outsourcing.

Account Based Marketing 52

Account Based Marketing ABM Ideal Customer Profiles Work Management 52