chiefmartech

DECEMBER 21, 2015

I took my shot at the prediction hall-of-fame last year , predicting that Microsoft would spend more than $1 billion on acqusition(s) in the marketing technology space in 2015. Microsoft made plenty of interesting acqusitions in 2015 , but not a major marketing platform for north of $1 billion. I thought it was a reasonably solid bet.

Enterprise Management 160

Enterprise Management Work Management Marketing Management Marketing Budget 160

ClickZ

JULY 22, 2020

30-second summary: Data paralysis is a natural consequence of the marketing technology businesses use daily, but there are tools that can help manage the proliferation of data so that it can be used efficiently and effectively. To combat this, marketers have begun adding even more tools to their tech stack.

Budget Programs 113

Budget Programs Enterprise Management Tools De-duping 113

SalesIntel

FEBRUARY 8, 2023

Alignment among go-to-market teams has always been difficult. Marketing and sales departments frequently work with their own data sets, knowledge, and procedures, while customer service teams create distinct customer experiences from marketing and sales. Accuracy is hard to judge, especially if you are new to the market.

Ideal Customer Profiles 52

Ideal Customer Profiles De-duplication De-duping B2B 52

Hinge Marketing

OCTOBER 10, 2019

These folks have “cracked the code” around digital marketing, leadership, growth, technology and so many other topics and are willing to share their insights and tips with an ever-growing audience. I have gone back and re-listened to many of our podcasts and tried to carve out a nice sampling of the conversations in this blog.

Marketing AI 91

Marketing AI Service De-duping Marketing & Strategy 91

Digilant

NOVEMBER 5, 2019

Attribution across different marketing channels continues to be an evasive and near-impossible challenge for marketers to solve. Powerful publishers like Facebook, Twitter, and Google limit (or entirely block) data from marketers – many who argue is rightfully owned by the marketer. Learn More.

Multi-Touch Attribution 40

Multi-Touch Attribution De-duping Advertising Agencies Multi-Channel 40

Digilant

NOVEMBER 5, 2019

Attribution across different marketing channels continues to be an evasive and near-impossible challenge for marketers to solve. Powerful publishers like Facebook, Twitter, and Google limit (or entirely block) data from marketers – many who argue is rightfully owned by the marketer. Opportunity outweighs limitations.

Multi-Touch Attribution 40

Multi-Touch Attribution De-duping Advertising Agencies Multi-Channel 40

Digilant

NOVEMBER 5, 2019

Attribution across different marketing channels continues to be an evasive and near-impossible challenge for marketers to solve. Powerful publishers like Facebook, Twitter, and Google limit (or entirely block) data from marketers – many who argue is rightfully owned by the marketer. Opportunity outweighs limitations.

Multi-Touch Attribution 40

Multi-Touch Attribution De-duping Advertising Agencies Multi-Channel 40