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Five tools that can help you break free from data paralysis

ClickZ

30-second summary: Data paralysis is a natural consequence of the marketing technology businesses use daily, but there are tools that can help manage the proliferation of data so that it can be used efficiently and effectively. Solution #2: Automate lead routing and matching with LeanData. Sample Insycle dashboard—source: Insycle.

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The 2023 B2B Data Buyer’s Guide For RevOps Leaders

SalesIntel

It provides information that takes up your time and leads teams to lose faith in the CRM and one another. Lead scoring : Sales Intelligence platform s give comprehensive information about clients/prospects. Scoring leads based on the ICP of rep-selected factors to prioritize leads is simple.

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7 not-quite-predictions for marketing technology in 2016

chiefmartech

My rough approximation is that there are about 4,000 marketing technology companies worldwide at this point. The next version of my landscape won’t cover all of them, just a large representative sample. However, 2016 will be a blockbuster “crossing the chasm” year for many of the leading marketing tech vendors.

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Strategy-changing B2B and Professional Services Insights from 14 Visible Experts – Part 2

Hinge Marketing

I have gone back and re-listened to many of our podcasts and tried to carve out a nice sampling of the conversations in this blog. Most marketers think that we are going to monetize by delivering leads and those leads will become customers. Part 1 covered the first seven Visible Experts in this series.

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How to Find & Fix Duplicate Content on Your Website

seo.co

Using the same content, either in total or partial form, on your website leads to a poor user experience, and triggers a red flag in Google’s search algorithm. 2) Google may decide it’s such a blatant attempt at gaming the system that it completely de-indexes my entire website from all search results. Duplicate content can be bad.

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How to ABM Like a Boss (Part 3): Get Your Data Ready

Engagio

Manual Lead Generation. There are leads currently living in your CRM, marketing automation, or ERP systems that can be mined. But for efficiencies, consider data management firms that serve as a ‘hub’ for contact data, meaning that the data management firm rolls-up and de-dupes multiple vendor files.

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How to ABM Like a Boss (Part 3): Get Your Data Ready

DemandBase

Manual Lead Generation. There are leads currently living in your CRM, Marketing Automation, or ERP systems that can be mined. This is a great way to get quality leads at a fraction of the price. First, you’ll want to start by carefully documenting your internal process for manual lead generation.