Content Standard

APRIL 22, 2015

He is looking for other ways to show marketing attribution and contribution last quarter. Similar to your content marketing programs, in order to prove ROI on your content, you can’t work in silos: It’s a collaborative effort between many departments. Campaign ROI Approach. Content ROI Approach.

Marketing Attribution 40

Marketing Attribution ROI De-duplication De-duping 40

Adobe Experience Cloud Blog

SEPTEMBER 28, 2012

Automation: an understanding of CRM and marketing automation applications are critical. Data services such as filtering and de-duping are essential to ensure that contacts are managed and that your data is clean. Understands campaign and pipeline flow. Data: needs several kinds of data capabilities.

Work Management 48

Work Management Marketing Management Lead Management De-duping 48

Zoominfo

APRIL 23, 2020

How many contacts, notes, and valuable pieces of information are in your CRM or marketing automation tool? (If Bad data is a slippery slope to multiple points of failure: ROI numbers become skewed. That’s bad news for marketing decision-makers who increasingly track marketing-contributed ROI as a primary KPI.

Ideal Customer Profiles 189

Ideal Customer Profiles Enterprise Management Marketing Automation Services Work Management 189

Heinz Marketing

AUGUST 5, 2021

Measure the impact and ROI of every interaction across Sales and Marketing with attribution. Integrate data silos while de-duping and normalizing records so your sales and marketing teams have a single source of rich, accurate account data. Next up: Marketing Automation. Let me know!

Account Based Marketing 120

Account Based Marketing ABM De-duping Marketing Automation Services 120

DiscoverOrg

MAY 7, 2019

How many contacts, notes, and valuable pieces of information are in your CRM or Marketing Automation tool? (If Bad data is a slippery slope to multiple points of failure: ROI numbers become skewed. That’s bad news for marketing decision-makers who increasingly track marketing-contributed ROI as a primary KPI.

Ideal Customer Profiles 153

Ideal Customer Profiles Marketing Automation Services Enterprise Management Work Management 153

Adobe Experience Cloud Blog

MARCH 20, 2013

He is an expert in marketing automation and lead management best practices. In that spirit, we’ve asked some of the big brains on the marketing automation scene for tips, tricks and best practices that will help marketers make it rain with their next marketing automation program or campaign.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Practices 48

Datafusion Solutions

AUGUST 21, 2020

Easier tracking of ROI. Tracking ROI for mass marketing efforts is difficult. With ABM, it’s easier to track how much you spend marketing to each account. Ditto for tracking campaign ROI. Better alignment of marketing and sales teams.

Work Management 59

Work Management Account Based Marketing Marketing Management B2B 59