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Should Cleaning Up Database Duplicates Really Be Your Focus?

LeanData

Ask anyone who works with a CRM system or marketing automation platform about their No. They are the bane of marketing and sales teams alike. So, it was entirely predictable that one of the takeaways from The State of Lead Management survey, recently conducted by LeanData , centered upon the problem of messy data.

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Should Cleaning Up Database Duplicates Really Be Your Focus?

LeanData

Ask anyone who works with a CRM system or marketing automation platform about their No. They are the bane of marketing and sales teams alike. So, it was entirely predictable that one of the takeaways from The State of Lead Management survey, recently conducted by LeanData , centered upon the problem of messy data.

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Should Cleaning Up Database Duplicates Really Be Your Focus?

LeanData

Ask anyone who works with a CRM system or marketing automation platform about their No. They are the bane of marketing and sales teams alike. So, it was entirely predictable that one of the takeaways from The State of Lead Management survey, recently conducted by LeanData , centered upon the problem of messy data.

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Racing with Account Blinders On – We Can Do Better

LeanData

This meant you could build the brand via advertisement in industry publications and use demand gen programs to bring in targeted leads. Hence, the erosion of these channels has led to a new set of marketing imperatives. It’s very difficult to manage leads in the context of the account, as the account linking and status is isolated.

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Racing with Account Blinders On – We Can Do Better

LeanData

This meant you could build the brand via advertisement in industry publications and use demand gen programs to bring in targeted leads. Hence, the erosion of these channels has led to a new set of marketing imperatives. It’s very difficult to manage leads in the context of the account, as the account linking and status is isolated.

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Marketing Attribution: 3 Approaches to Proving Content ROI

Content Standard

He is looking for other ways to show marketing attribution and contribution last quarter. Similar to your content marketing programs, in order to prove ROI on your content, you can’t work in silos: It’s a collaborative effort between many departments. This can be when the lead was anonymous and became cookied (i.e.

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Sales Intelligence: What to Expect When You’re Prospecting

Zoominfo

Role of Sales Intelligence In: Data Quality and Management Creating an Ideal Customer Profile Lead Generation The Technology Stack & Intent Data. Time to plan your next marketing campaign or start prospecting into your top accounts! The horrors of bad lead lists are endless. Data Quality and Management. The struggle is real.