chiefmartech

DECEMBER 21, 2015

There weren’t many new big company entrants into the marketing tech space in general, although Facebook, LinkedIn, Twitter, and Google all continued to build deeper direct relationships with marketers. (C-). Overall, I’d give my not-quite-predictions from last year a B+ or maybe an A-. The biggest will be “Search 2.0”

Enterprise Management 160

Enterprise Management Work Management Marketing Management Marketing Budget 160

Digilant

NOVEMBER 5, 2019

Powerful publishers like Facebook, Twitter, and Google limit (or entirely block) data from marketers – many who argue is rightfully owned by the marketer. Instead of having to rely on each platform’s reporting or trying to understand how to de-dupe conversions across platforms, a multi-touch model can be created. .

Multi-Touch Attribution 40

Multi-Touch Attribution De-duping Advertising Agencies Multi-Channel 40

Digilant

NOVEMBER 5, 2019

Powerful publishers like Facebook, Twitter, and Google limit (or entirely block) data from marketers – many who argue is rightfully owned by the marketer. Instead of having to rely on each platform’s reporting or trying to understand how to de-dupe conversions across platforms, a multi-touch model can be created. .

Multi-Touch Attribution 40

Multi-Touch Attribution De-duping Advertising Agencies Multi-Channel 40

Online Marketing Institute

MARCH 30, 2011

Zarrella works for HubSpot , mining data on hundreds of millions of tweets, blog posts, and email newsletters to help marketers find trends. On Facebook, Zarrella says, the effect is even more pronounced: Facebook participation on weekdays is infinitesimal in comparison. (He Deze week presenteerde hij de resultaten.

Social Media 40

Social Media De-duping Webinar Metrics Clickthrough 40