Tweet late, email early, and don’t forget about Saturday: Using data to develop a social media strategy » Nieman Journalism Lab
Online Marketing Institute
MARCH 30, 2011
Zarrella works for HubSpot , mining data on hundreds of millions of tweets, blog posts, and email newsletters to help marketers find trends. On weekend mornings, when most news sites see substantial drops in pageviews, Twitter clickthroughs spike, he says. He thinks it might be because so many companies block Facebook at the workplace.)
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