The Point

JANUARY 24, 2013

Key to designing an effective lead nurturing program is taking stock of your current lead management process. Giving sales a voice in the process will help ensure that, as an organization, they feel they have a stake in the new lead management program and won’t feel it’s being foisted upon them by marketing.

Lead Management 100

Lead Management Process Work Management Sales Qualified Leads 100

Biznology

JANUARY 5, 2022

This month we’re pleased to feature Consultants Collective member customer acquisition and retention consultant, specializing in B2B markets, Ruth Stevens. Ruth advises companies on go-to-market strategy, sales lead generation, customer and prospect data, content marketing and ABM. Why do you do what you do?

Ideal Customer Profiles 104

Ideal Customer Profiles Consulting Profiling BtoB 104

The Point

MAY 6, 2010

For other companies, the decision of whether or not to take the plunge into marketing automation is less of a slam-dunk. Not everyone is able to measure the precise ratios at which sales leads currently convert to sales. Inevitably, much of the business case for a marketing automation solution comes down to intangibles.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Marketing Management Automation 100

Binary Demand

MAY 30, 2023

The top B2B lead generation companies and software solutions get their leads from various sources, utilizing a combination of AI-enabled research and sales development representatives. The top businesses strive to generate quality sales leads.

Lead Generation 98

Lead Generation Paid Search Agency Sales Qualified Leads Marketing Budget 98

Binary Demand

MAY 30, 2023

The top B2B lead generation companies and software solutions get their leads from various sources, utilizing a combination of AI-enabled research and sales development representatives. The top businesses strive to generate quality sales leads.

Lead Generation 98

Lead Generation Paid Search Agency Sales Qualified Leads Marketing Budget 98

GreenRope

JULY 27, 2020

Effective digital marketing improves the customer experience and drives engagement. The use of automation, in combination with digital marketing, streamlines the vital processes needed to grow your audience and nurture leads. AUTOMATION IS GREAT AT NURTURING SALES LEADS. Leads want a brand they can trust.

Automation 52

Automation Work Management Marketing Management Marketing Automation Services 52

PureB2B

MAY 30, 2022

Generating leads for any marketing purpose is difficult, but it’s doubly challenging in the business-to-business realm. Here are three of the biggest challenges you will face in your sales lead generation efforts: 1. Assessing the market need. This process can indeed be frustrating. Where do we start?”

Work Management 62

Work Management Lead Generation Paid Content Sales Qualified Leads 62