The Point

FEBRUARY 4, 2011

Shortened sales cycles due to more systematic nurturing of leads through the selling process. As a result, absent marketing automation and a well-designed lead management program, all but the hottest leads typically die a lonely death in the CRM database.

Marketing Automation 100

Marketing Automation Automation Bandwidth Cost per Lead 100

Biznology

MAY 30, 2012

All we can do is wait for them to contact us and, we hope, ask us to participate in an RFP process, or, more likely, give them more info and more answers to their questions. Myself, I grew up as a marketer in the world of measurable direct and database marketing.

B to B 80

B to B RFP Sales Qualified Leads Lead Ranking 80

Salesforce Marketing Cloud

MAY 2, 2022

Deep in rural Wisconsin in 1962, there was a marketing organization that was decades ahead of its time. It operated a data processing center with an IBM 650 computer and a direct-mail program. Their marketing response rate? A whopping 80%. What is a customer data platform?

Marketing Automation Services 98

Marketing Automation Services Enterprise Management Work Management Marketing AI 98

Biznology

AUGUST 3, 2020

Have a look, and see if one or more of these can bring some order to the chaos, and give marketing some credit for driving revenue. A closed loop process. are trying to bring fresh thinking to this process, beginning with the early digital touches. Each method has its strengths and weaknesses. None is perfect.

Multi-Channel 197

Multi-Channel Multi-Touch Attribution Advertising Channels Sales Qualified Leads 197

Online Marketing Institute

JULY 31, 2009

The lead management automation market, about which I blogged previously , continues to attract new players at a rapid rate. The main problems targeted are keeping the pipeline full of marketing-qualified leads and automating the process of nurturing demand not yet ready to buy. All thoughts are welcome!

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

DiscoverOrg

NOVEMBER 29, 2016

As a result, I’ve spent most of the last year thinking about how to accomplish that (and do it well), how to keep those reps fed with leads, how to keep them motivated, and how to optimize their process and results. Without basic infrastructure, it’s impossible to have processes that optimize that infrastructure. So how do we hire?

Lead Ranking 120

Lead Ranking Lead Scoring Trigger Marketing Marketing Prospects 120