The Point

JUNE 1, 2010

Could games be a potentially viable form of “content&# to weave into lead generation, database marketing, or lead nurturing campaigns? Increase traffic, “stickiness” and repeat visits for a campaign microsite. Here are some ideas to consider: * Build traffic, registrations, and repeat visits for a customer community site.

Advertising Agencies 100

Advertising Agencies Demand Generation Agencies B2B Marketing B2B 100

Customer Experience Matrix

JANUARY 31, 2010

Users can build HTML emails, Web pages and multi-page microsites. Marketing Studio was launched in September 2009 and at this writing has 22 clients, including a mix of business and consumer marketers. Trigger campaigns execute immediately when a new lead is added to their group, allowing real-time interactions.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

The Point

NOVEMBER 8, 2010

The campaign will involve a series of both email and direct mail “touches” all driving the prospects to a single, custom Web microsite. The client sourced the names from their CRM database and outside lists and has taken great pains to verify the contact information.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Microsite 100