Database Marketing Marketing Automation Services Purchase Software 
Webbiquity
FEBRUARY 14, 2019
A form of direct marketing , database marketing uses business and consumer databases to generate targeted recipient lists. Emphasizing the use of statistical techniques, database marketing aims to develop models of customer behavior. Database Marketing Types. Consumer Database Marketing.
Customer Experience Matrix
JULY 22, 2010
Summary: consolidation isn't new among marketing software vendors. When campaign management systems consolidated in the late 1990's and early 2000's, most were bought by enterprise software companies. Will weaker marketing automation vendors merge with each other to establish a larger market presence?
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PureB2B
JUNE 13, 2017
The traditional channels of television, radio, and print media have seen a decline in usage as more users start looking at online platforms as their primary sources of media. This is great for marketers because online channels allow for better targeting, tracking, and analytics. Email Marketing Software.
PureB2B
JUNE 13, 2017
The traditional channels of television, radio, and print media have seen a decline in usage as more users start looking at online platforms as their primary sources of media. This is great for marketers because online channels allow for better targeting, tracking, and analytics. Customer Relationship Management Software.
Webbiquity
MAY 28, 2014
Here are two strategies for optimizing the investment made in building a house list for email marketing efforts. When a prospect enters your world, via opt-in, by registration, by a first purchase… they should not be permitted to stray. Principle 1: The Yellow Brick Road.
Customer Experience Matrix
APRIL 10, 2014
The product changes were quite modest: new search engine optimization features for entry level users; a global marketing calendar; and relabeling of InsightEra, which Marketo purchased in December, as Marketo Real Time Personalization. This borders on integration of Web display with marketing automation, an extremely important trend.
Customer Experience Matrix
DECEMBER 14, 2016
market only since March 2016, although many U.S. marketers will recall its previous incarnation as SmartFocus.* The company offers what it calls an omnichannel marketing platform that builds a unified customer database, manages marketing campaigns, and generates personalized Web and email messages.
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