The Point

DECEMBER 15, 2020

A client asks: How long should a lead be chronically non-responsive before they’re marked as “marketing suspended”? High bounce rates and low open rates can damage your email reputation, which in turn may impact overall deliverability. ” Opens and clicks, for example, are very different metrics.

Lead Scoring 162

Lead Scoring Lead Ranking Leads Lead 162

The Point

SEPTEMBER 6, 2011

When marketers embark on a formal lead nurturing strategy, opportunities for process improvement can arise in unexpected ways. That was the experience for iDirect , a leading provider of satellite IP communications based in Herndon, Virginia. Custom workflow helps profile leads, identify high-potential opportunities.

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Lead Nurturing Lead Scoring Sales Qualified Leads Lead Ranking 100

Only B2B

AUGUST 21, 2023

In the realm of B2B marketing, building a high-quality and targeted list of quality leads is paramount. B2B list building is the foundation upon which successful B2B lead generation campaigns are built. Secondly, automation accelerates the process, allowing businesses to generate B2B leads at a faster pace.

Marketing Automation Services 62

Marketing Automation Services Ideal Customer Profiles Lead Ranking Lead Generation 62

Only B2B

SEPTEMBER 28, 2023

In this blog, we’ll explore what B2B marketing personalization entails, the undeniable benefits it offers, and a step-by-step guide on how to integrate personalization seamlessly into your strategy. Better Lead Nurturing: Personalized content can guide leads through the sales funnel more effectively.

B2B Marketing 62

B2B Marketing Personalization Top of Funnel B2B 62

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. 4) Lead scoring — in a prior post , I make the case for quantitative scoring.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Adobe Experience Cloud Blog

SEPTEMBER 26, 2013

When David Daniels, founder of the Relevancy Group, was an analyst at Jupiter Research (acquired by Forrester Research in 2008), he reported that targeting emails based on Web click-stream data increased open rates by more than 50%, and increased conversion rates by more than 350%. .

Lead Ranking 48

Lead Ranking Forrester Click Rate Trigger Marketing 48