The Point

JULY 15, 2010

Salesforce.com is a dominant player in the CRM category and an integral part of many companies’ lead management, database marketing, and demand generation programs. HS: I must hear at least one person a week say “I need to clean up our Salesforce database.” Is that a reflection on the software, or on how people use it?

Salesforce.com 100

Salesforce.com Marketing Automation Services Budget Programs Work Management 100

The Point

MAY 6, 2010

Using even the most conservative assumptions, we were able to project a return – in the form of increased revenue – that far outweighed the price of the software under consideration, even allowing for related services and staff time. Inevitably, much of the business case for a marketing automation solution comes down to intangibles.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Marketing Management Automation 100

MarketJoy

JUNE 25, 2018

It even brought out to fore that 75% of the topmost software executives fixed their appointments or made their presence felt in events post the receipt of cold emails or calls. Twitter – With marketers leaving tweets that lead customers to their content, they indulge in outbound tactics.

Paid Content 56

Paid Content Work Management Marketing Management Top of Funnel 56

The Point

APRIL 30, 2012

To the right is a subscription management page that we created recently for a software client, Noetix. And it does so under the cloak of customer service, i.e. giving the subscriber the opportunity to choose the type of email communication most relevant to his/her interests.

Marketing Management 100

Marketing Management Marketing Automation Services Data Hygiene Ideal Customer Profiles 100

Lead Liaison

APRIL 15, 2016

Integration Creates Opportunities for Mid-Sized Companies to Leverage Video Marketing with Visitor Tracking and Marketing Automation Software for More Sales Intelligence and Higher Website Conversion Rates. Wistia-hosted videos embedded into a company’s website get additional perks with Lead Liaison’s marketing automation.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Oktopost

JULY 20, 2023

The introduction of CRM happened way back in the 1980s, when databases were just starting to make the rounds in the corporate world. These days, very few salespeople can do without a CRM to track every phone call, email, or chat between the business and a promising lead as it moves through the funnel.

Social Media 62

Social Media CRM Media Work Management 62

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. Synchronizing prospect and opportunity databases is key.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Online Marketing Institute

JULY 31, 2009

They have added new capabilities for delivering highly personalized direct mail, SMS/voice reminders, and on-demand fax and RSS delivery – interesting stuff that, while I’d need to talk to a client or two to be convinced of their specific usefulness, show that Eloqua is delivering a broader range of lead nurturing, drip marketing capabilities.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40

Online Marketing Institute

JULY 31, 2009

There are at least 4 amorphous groups of solution providers also setting their sights on this space: 1) Lead generation services or tools – Because this category contains both service providers (that look more like agencies or telesales outsourcers) and software as a service vendors, there are probably more than I could possibly name.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Online Marketing Institute

MARCH 13, 2011

Right from lead data capturing, lead nurturing to lead qualification , technology has been evolving to help automate the demand generation process and help marketing and inside sales work smarter. All rights reserved. b2bmarketing

Sales Qualified Leads 40

Sales Qualified Leads ReadyContacts High Quality Lead netFactor 40