Database Marketing Lead Nurturing Product Salesforce.com 
The Point
JULY 15, 2010
Salesforce.com is a dominant player in the CRM category and an integral part of many companies’ lead management, database marketing, and demand generation programs. DT: Well, the biggest misconception about Salesforce is that it’s something Sales reps like and Marketing folks don’t. HS: Thanks David!
The Point
SEPTEMBER 6, 2011
When marketers embark on a formal lead nurturing strategy, opportunities for process improvement can arise in unexpected ways. That was the experience for iDirect , a leading provider of satellite IP communications based in Herndon, Virginia. However, the new program has already had a significant impact.
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Online Marketing Institute
JULY 31, 2009
However, many tech buyers visit vendor Web sites many times to learn about and compare products, yet few register or leave evidence of their activity. B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. Synchronizing prospect and opportunity databases is key.
Online Marketing Institute
JULY 31, 2009
Most recently, Marketo just announced their lead management solution. While honored, I also find reviewing these solutions confusing because there is a lot of variation in the product presentations and overlap between categories. Positioning yourselves as “lead management” does not help differentiate what you REALLY do.
Online Marketing Institute
MARCH 13, 2011
Right from lead data capturing, lead nurturing to lead qualification , technology has been evolving to help automate the demand generation process and help marketing and inside sales work smarter. VisitorTrack is one of our products, as you've referenced above. I am the CEO of netFactor.
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